We are facing the birth of a new concept of sneakers… But, BEFORE, let’s remember that this is not something new for adidas. These futuristic and creative concepts began for the brand just over three decades ago.
It was just in the 80s, when great moments of modernity and technology began to exist (from the creation of computers to the birth of iconic music channels) that adidas started her first avant-garde collection that achieved complete innovation and trendsetting – literally – one step at a time. It was there when line ZX saw the light for the first time, making it become an icon pop .
NEW CHAPTER IN ADIDAS ORIGINALS ZX
Just for that, today adidas Originals write a new story next to the line ZX, which celebrates the unique and satisfying qualities of the model, bringing that pop with which he was born, but with a future-flow that will make you addicted.
This new chapter of the brand, not only seeks to satisfy the demanding check list of lovers sneakers at the presentation level but its objective is to wrap them in a unique digital atmosphere. This will allow everyone to see and FEEL every detail carefully and thus decipher their fresh style, the great technology they offer and vision to the future in terms of comfort.
Yes the ZX experience This season (thanks to 3D modellers and digital artists) he wants us to surrender to the stimuli of what oddly satisfying. But what does it mean? It is what generates a sensation of pleasure: that accumulation of actions that at first glance would seem ‘simple’, but that in reality, generate a sea of mental and emotional sensations. With this inspiration,adidas Originals ZX 2K BOOST y ZX 2K FLUX it plunges us into this world, where without further ado, we fall into the strangely pleasant abyss full of technology and trend.
FEATURES OF ORIGINAL ADIDAS ZX
Five of the main qualities of ZX they expand in this world so that the models transmit their qualities with futuristic concepts that let you see the behind of this new launch.
With virtual rooms as inspiration, everyone can experiment in own flesh the universe oddly satisfying of the models making them not only become aeye candy of style but become sneakers that awaken ALL the senses.
With Comfort Loft discover how to incorporate technology into these sneakers so that the experience of wearing them turns into something as satisfying and unusual as walking in slime.
In Compression Chamber They will understand that these designs become the perfect support to be able to have powerful, comfortable and light steps.
Beside Boost Area we find the softness of the design and the way in which it will make you live an experience of absolute comfort as soon as they touch the skin; after in Gradient Lounge, the senses are heightened thanks to the range of new vibrant and gradient colors that make the eyes fall in love.
Finally, the Squishy Room is the icing on the cake: here you experience the absolute freedom that this generation offers by being extremely flexible. You won’t be able to resist wanting to touch them and – in a way – squeeze them!
ZX 2K BOOST
Now, let’s start talking about the innovative silhouettes that in autumn / winter 2020 will serve as great custodians of style to take a big step into the following season under these characteristics … adidas ZX 2K BOOST elevate the way we view this accessory statement in our outfits and helps us stomp before the world. They exist for all tastes, for those who want a more minimalist exterior with all-white mesh and a vivid outsole. degraded that goes from intense pink to royal blue that generate a wow factor immediate and for those who want (especially the male gender) a futuristic design that combines contrasting stripes from blue to solar red and an effect sole that makes the match perfect.
ZX 2K FLUX
As soon as you know its essence, you will feel mysteriously attracted to the innovation of these footwear that transmits style and generates a unique effect on our feelings, making us vibrate in a way never seen before.
The second proposal is just as surprising: adidas ZX 2K Flux show how lightness can have a unique twist and fit our looks in unexpected ways. Futuristic pops of color and sheer dynamism come through as we take a closer look at this release. This model is perfect for men and women looking for more energy in their urban journey, whether with pink tones or sunset-style contrast.
Ready to show off and transmit this total satisfaction, adidas originals ZX They are here to stay in and out of the digital world.
They are welcome ZX!
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