Rakuten TV continues to expand its grid of free content with advertising through agreements with the main European conglomerates and media groups and incorporates Tennis Channel and USGA Golf to its catalog. Rakuten TV now has over 100 ad-supported free linear channels.
Sports fans can now enjoy the USGA Golf and Tennis Channel 24 hours a day, 7 days a week. Both join the broad portfolio of content in multiple categories, from extreme sports, to motorsport, and other disciplines such as wrestling, golf, and tennis. Sports channels available on Rakuten TV include brands like FuelTV, MAVTV Motorsports Network, EDGEsport, InTrouble TV, and Hard Knocks Fighting Champ. Additionally, the platform will include new additions in the coming weeks.
Tennis Channel is now available in the UK, Germany, Austria and Switzerland. The channel features the most memorable matches in sports history, exclusive original series and articles on the world’s best players, as well as award-winning documentaries and live tournament coverage. Over the next few weeks, the most important competitions in the world, such as the UK Pro Series and the Tennis Bundesliga, will be broadcast.
USGA Golf is now available in Spain, United Kingdom, Germany, France, Italy, Poland, Sweden, Denmark and Norway. The channel offers fans a front row seat to witness the best current and historical moments of the sport, with hours of original content in different formats and the exclusive live broadcast of the US Open, US Women’s Open, US Senior Open, US Women’s Amateur Y US Women’s Amateur. The channel stands out for its enhanced viewing experience of world championships, including shot-to-shot coverage of top golfers. Programming also includes broadcasts of historic championships, films and exclusive interviews with iconic golfers, as well as exclusive content such as the acclaimed series. USGA Golf Journal.
The expansion of Rakuten TV’s sports offering offers more opportunities for advertisers to reach audiences that are engaged and valuable to their goals. These channels stand out for having a significantly longer viewing time than the average, which potentially allows them to connect with the public in a more meaningful way, whether they are sports fans.
Rakuten TV uses the unified portfolio of Rakuten Advertising, where advertisers can purchase content through a wide variety of channels. Agencies and advertisers can access Rakuten TV’s ad inventory across 100+ linear channels, plus thousands of movies and other on-demand content. With first-hand data and extensive knowledge of key audiences, brands benefit from a unique combination that combines targeting knowledge and tracking of digital formats from a streaming platform with the benefits of television.
Content creators and advertisers find on Rakuten TV a direct access route to more than 90 million households through the application pre-installed on Smart TV devices from leading manufacturers.
Currently, linear channels can be accessed in the section FREE of the Rakuten TV application for Samsung and LG Smart TVs, which has more than 50 global channels available in 42 European countries. The rest of the programming is made up of local channels for each territory with the best entertainment on different themes.
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