The fans want goals, goals, goals. The owners mostly coal, coal, coal.
Lionel Messi (34) is said to earn 35 million euros per season at PSG – net and plus bonuses.
Lot of money. But club president Nasser Al-Khelaifi (47) believes that the transfer is still financially worthwhile. The Qatari: “What we have already earned through jersey sales and the like is absolute madness.”
The club does not want to present exact figures until the next few days.
BILD says where PSG can now expect more money.
Jerseys
Internal PSG target are up to 1.5 million Messi jerseys sold in the first season. So far, however, only just under 12,000 have been sold – at a price of around 160 euros each.
Marketing expert Dr. Peter Rohlmann: “Supplier Nike flocked all of the material they had with Messi. Even parts of the material that was intended for the PSG pros’ jerseys. The cheaper replica variant is not yet on the market, that will take until the end of September. “
Stadium
The Prinzenpark currently has around 48,500 seats, in the season before Corona (and before Messi) the average attendance was 46,911. In particular, the expensive seats (200 euros for normal games, 300 for top games) remained empty.
With Messi, the PSG owners are betting on a sold-out house. And are driving forward plans to expand the Prinzenpark to up to 60,000 spaces.
TV Money
80% of Ligue 1 games are played on Amazon. The Americans will pay around 250 million euros by 2024. There are currently legal disputes about the remaining 20%. Al-Khelaifi: “We hope for more TV money in the future.” However, Messi’s contract only runs until 2023 …
Fan-Tokens
A way to squeeze even more money out of the fans. Anyone who buys this crypto currency, which is subject to exchange rate fluctuations, can have a say in the goal of the season at PSG or send motivating messages to the players in the dressing room before kick-off. Allegedly, PSG tokens worth 1.2 billion euros were traded in the days before the Messi transfer.
Photo: WITTERS
“data-zoom-src =” https://bilder.bild.de/fotos/die-fans-sollen-aus-sicht-der-psg-bosse-nicht-nur-stimmung-machen-sondern-vor-allem- merchandise-purchase-2beacf648aa94dce929fc2845f47c2d0-77375676 / image / 5.image.jpg “/> From the point of view of the PSG bosses, the fans should not only create the mood, but above all buy merchandisePhoto: WITTERS
Social media
Messi has brought around eight million new followers to PSG’s official Instagram account. In addition, the club is currently taking a closer look at the geographical distribution of Messi’s fans on the various channels – in order to identify possible growth markets.
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