Plug me in the snkrs serves designer tennis shoes, skateboards and any cacle that has multiple treads and needs a Dr.
One of the universal knowledge ensures that suede footwear is cleaned with pumpkin soap. According to Daniel Ortega, owner of Plug Me The Snkrs, we owe tremendous slander to shoemakers, whose trade has evolved into one of the most profitable activities of the moment: laundering sneakers.
The culture that revolves around the worship of tennis is a global phenomenon, and in Mexico it is no exception. More and more are those willing to pay thousands of pesos in a single pair; They stopped representing just basic comfort and became a statement of status, fashion and personality, objects of desire and collection.
From skater to tennis restorer
There are many factors that go into determining which will be the most desired pair of the season. From celebrities e influencers, going through brands, market studies and even viral trends; the sneaker culture It is a multi-headed monster that today makes huge profits for everyone involved. And that includes health care professionals. sneakers:
I remember some years ago it was very rare to see someone on the street with a good pair, you know, like “look at that guy’s Dunks”. Right now the sneakergame has grown so much that you can already see a good pair of tennis anywhere. Especially here, in the eastern zone.
Daniel Ortega is 27 years old, has been skating since he was 13 and has always lived in the east of Mexico City. A Iztapalaboy, as he identifies himself. It gravitates around the sneaker culture even before it was named as such, since it belongs to another subculture intrinsically linked to fashion, art and tennis: that of the skateboarding.
I started skating when I was 13 or 14 years old, but all my life I have played sports and I have always liked Nike a lot. When I started skating the first thing I wanted was to get a good pair of Nikes to look good, because that’s what I was looking for. He wasn’t a sneakerhead as such, more like a guy who liked to look good while skating and walking.
I was always that kid who tried to keep his sneakers clean, but didn’t know how to do it right. This is how my need to learn was born, and then Plug me the Snkrs.
Did you see? Tianguis and tennis and shoe outlets
The cacles must be brought to the shot
The buying and selling of exclusive footwear has experienced such a boom that it was only a matter of time before the cleaning business premium made a place among consumers. There are many establishments that currently offer washing, repair and customized. But nevertheless, Plug me the Snkrs It is different from the others because in addition to working with unique and designer models, it specializes in tennis shoes. skate.
Despite the fact that washing shoes may seem a little complex activity; the truth is that the pairs that come to Plug me the Snkrs they are anything but conventional. That is why Daniel made the decision to educate himself to carry out the profession as a true professional. Your teacher and mentor is Dr. Sneakers, representative figure of the local scene and artist behind Sneaker Paint, pioneer workshop in the repair, reconstruction and cleaning of tennis.
My brother told me one day, “hey, I saw a course on Facebook by a guy who teaches you how to wash your tennis shoes.” I did it with the intention of learning how to wash mine, I was not thinking of opening a business. Total, that my mother paid me half of the course and I put the other half. The first workshop I took was Sneaker Painting, and at the end they gave me recognition.
So, I upload this first recognition to social networks and from that moment on, several of my contacts begin to ask me “can you wash this pair for me?”. I swear I never saw it as a business. Only more and more pairs started coming in and I said to myself “why not do it? I think I have the ability.” I saw a possibility of making money, you know?
High quality sneakers in the best hands
What else comes to Plug me the Snkrs they are cleaning services. However, Daniel’s attention goes further. Besides washing, it also sews, glues, paints, repairs and vulcanizes. We are talking about the same work that a normal shoemaker does, with the difference that some pieces in which he works can cost hundreds of thousands of pesos.
Three months ago they sent me the Dior Jordan 1. You look at the detail on the footwear and say “wow!” For the more than $ 200 thousand pesos that they cost, the trust that the client places in you is too much, with so much money invested in a single pair. Yes there is a very strong responsibility.
In addition to premium quality parts, Plug me in the Sneakers specializes in a market little explored by other cleaning services. As an enthusiast of the skateboarding, Daniel perfectly understands what the needs of the average skater are, and that is why in his workshop he offers services specially designed for the community skater capital city.
Many of my friends come here because as a skater I understand that tennis shoes wear out because of the sandpaper, especially in the part with which you scratch. I do this service a lot of sewing and placing a reinforcement in the area with which you ollie. I believe that if as a skater you have your shoes repaired with someone who does not skate, then you run the risk that the final result is not what you expected. We just specialize in that treatment.
Plug me in the Sneakers It is located in front of the Hermanos Rodríguez Autodrome, Colonia El Rodeo, Iztacalco Delegation. In addition to washing, repairing and customizing your tennis shoes, they also give your favorite caps a second chance. They have a pick-up service, effective throughout Mexico City. On Instagram you find them as @enchulame_los_snkrs.
Before you go, read this: 4 cool (branded) tennis outlets
