As a Lacoste advertising medium, Djokovic brings Manor owners into trouble

The tennis star has close ties to Geneva-based company Maus Frères, which owns Manor department stores and Lacoste. But his behavior torpedoes the family’s plan to become a fashion dynasty.

Where tennis star Novak Djokovic performs, the Lacoste crocodile is not far away.

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The pride is written all over his face. ‘He did it. First Lacoste win at Roland Garros since René Lacoste. Congratulations, my friend.” Maus Frères CEO Thierry Guibert wrote this message under a photo of him with tennis star Novak Djokovic last June on the social media platform Instagram.

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