Digital collector company Major League Baseball NFTs“>Candy Digital is launching its aftermarket which will allow users to buy and sell officially licensed Major League Baseball NFTs starting January 15th.
Fans can log on to the company’s website to purchase collectibles such as the Play of the Day series, 2021 MLB icons and 2021 World Series collection and the Team Candy digital jersey.
With this launch, the company hopes to attract more people to the digital space. “We are obviously very excited to take advantage of all the opportunities that exist in the NFT space, in terms of being able to create and own a digital asset,” said Scott Lawin, CEO of Candy Digital, in an interview with The Block. . “But we realize that living on ramps or building a digital wallet, funding a crypto purchase and then buying an NFT for the first time can be confusing and intimidating for many people.”
Candy Digital was formed by three executive partners, including Michael Rubin, CEO of Fanatics, Mike Novogratz, Founder and CEO of Galaxy Digital, and Gary Vaynerchuk, serial entrepreneur and investor. In October 2021, the company announced that it had completed a $ 100 million Series A funding round, which values the company at $ 1.5 billion.
To make the process easier, Candy is set up with a fiat-first approach, which means purchasing an NFT can be done simply by going to their website, entering an email address, and paying by card. credit. .
Products previously sold on Bitski and OpenSea will not hit the market for this launch, but Candy plans to roll out additional crypto-native features and allow owners to link these NFTs to the Candy platform.
“Over the next few months on our roadmap, all of the crypto functionality to connect to the wallet, pay with crypto, and possibly link your assets to Ethereum and other chains are all things that we will continue. to deploy, ”Lawine said. .
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