The wild card round match between the Dallas Cowboys and the San Francisco 49ers set an audience record thanks to the live broadcast on nickelodeon and the NFL‘s bid to attract new viewers…in other words, more people than expected saw the Cowboys lose, including new generations.
The simple fact of seeing the Cowboys and 49ers in the playoffs already ensured high audience numbers in the United States, given the large number of fans of both franchises, however, the NFL has hit the nail on the head by moving one game a year to the field of the little ones with SpongeBob animations, among other animated characters.
SpongeBob and a lot of slime: Check out the spectacular broadcast of the 49ers vs Cowboys of the NFL and Nickelodeon
NFL and the bet with Nickelodeon
Most of the leagues and sports try to attract new audiences. Formula 1 found gold with ‘Drive to Survive’, en Netflix; MLB makes its fight in Mexico with murals and other dynamics, so the NFL could not be left behind, so that since the 2021 playoffs it found a gold mine in Nickelodeon to get closer to preteens.
In that year the game that was broadcast was the Chicago Bears vs New Orleans Saints, and captured the attention of 30.65 million viewers throughout the entire game on CBS and Nickelodeon.
Both the 2021 and 2022 games featured animations and stats “downloaded” to the field for those not yet familiar with the NFL, so the rivalry between Cowboys and 49ers was compared to that of Mr. Krabs and Plankton. That is to say, it is a major rivalry!
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Squirts of slime throughout the match added a special touch to the broadcast, while the spongebob and patrick faces they indicated in which area the ball had to pass to make a field goal.
And how to assess the speed of a player? Easy, compared to the speed of Sonic The Hedgehog,
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What figures did the Dallas vs 49ers leave?
Between the fun of watching a Nickelodeon-style game and the interest in the game itself (or the morbidity of seeing the elimination of the Cowboys), it was reached a total of 50 million 229 thousand viewers by the end of the game and an average of 41.4 million on Nickelodeon and CBS.
This means a 35% increase in viewers from the previous year and represents the highest number for a wild card game in the last seven years, so, according con The Ahtletic, the option of bringing Nickelodeon broadcasts to regular season games is being considered.
