How Gaël Monfils chose Artengo, a Decathlon brand

Posted Jan 22, 2022, 10:30 AMUpdated on Jan 22, 2022 at 11:03 a.m.

At thirty-five, Gaël Monfils is experiencing a second youth! The first Frenchman in the ATP World Tour ranking of professional tennis players, he is starting the 2022 season on a high note. After winning the eleventh ATP title of his career at the Adelaide tournament (ATP 250), the Parisian left no set for his opponents in the first rounds of the Australian Open at Melbourne Park. Climbing one place in the ATP rankings, from 21e at the 20e, Gaël Monfils will face Sunday in 8e final – he had not reached this stage of the competition since the Australian Open 2020 – an affordable opponent on paper, the Serbian Miomir Kecmanović (77e worldwide).

If the adventure were to continue, it would be a godsend for its new equipment supplier – since 1is January and for five years -, Artengo. Decathlon’s racket sports brand, the world’s number one sporting goods retailer, can already congratulate itself on the buzz generated by this thunderous start to the year. Because some of his compatriots did not fail to smile when they saw Gaël Monfils arrive in Melbourne dressed head to toe in Artengo, this inexpensive consumer brand. When they didn’t look skeptical, even dismissive, in view of his material.

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