The family carnival animation film is an indispensable project for the Spring Festival. An animated film suitable for all ages can not only make children laugh, but also resonate with adults, and finally create a “big hand holding small hand” viewing effect.Recently, the Pleasant Goat series of movies co-produced by Youku Children“Pleasant Goat and Big Big Wolf’s Basket Out of the Future” is finalizedDuring the Spring Festival, and after two rounds of large-scale screenings across the country, it has received a lot of praise, scoring 9.5 points on Taobao, 92% of Weibo V’s recommendation, 99% expected value of Tiger Fight, and the box office of screening and pre-sale exceeded 10 million. good grade.
This word-of-mouth film, which is recognized immediately after the screening, not only brings new surprises to the audience, but also means that for the co-producer Youku Kids, it is no longer limited to large and small screens. Provide quality content you love.
The reputation of the screening is overwhelming, and the national IP has a new interpretation of a good story
It is understood that the Pleasant Goat movie has been away from the big screen for 7 years. This year’s return to the Spring Festival does not follow the old routine of the zodiac series, but a new interpretation of a basketball-themed animated movie “Pleasant Goat and Big Big Wolf’s Basket Out of the Future”. In the film, Pleasant Goat and his friends form a guardian team and fight fiercely on the basketball court with the Tigers, which are dominated by the new character Tiger Wing. In the difficult process of fighting side by side, the rich characters and the bloody plot not only vividly interpret the sports spirit of unity, cooperation and never give up, but also implant discussions on real topics such as family affection, friendship and parent-child relationship.
As a new big movie in the Pleasant Goat series, director Huang Weiming, the “Father of Pleasant Goat”, said that he will not relax because it is an “old brand”, but hopes that even audiences who have not seen the Pleasant Goat series before can like this movie. Obviously, this work with a new theme and a new plot has done it. The audience who watched the screenings left messages one after another, sighing that “seeing crying, it burns to my heart”, “breaking the conventional basketball theme”, “reinvigorating the sports spirit that is not easy to give up”, “wanting to take children to play basketball” and so on. The heartfelt evaluation lays the foundation for word-of-mouth for the film.
first battleBreaking four film history records in a row,16 years of classic IP breakthrough innovation
“Pleasant Goat and Big Big Wolf’s Basket Out of the Future” is not the first outstanding report card that Youku Children has handed over in the field of family-friendly animation movies. The sixth major film of the “Pig Man” series released on May 1st last year, “Pig Man Movie: Dinosaur Diary”, was also jointly produced by Youku Kids. The film made breakthroughs and innovations on the basis of the popular 16-year-old IP character of Pig Man , not only select the dinosaur theme that children like, but also show the growth qualities such as persistence, courage and friendship through the newly added characters. In the end, “Pig Man Movie: Dinosaur Diary” broke the box office record of 79 million, continuously breaking the box office record, cumulative box office record, single-day box office record, and premiere day box office record of the five-first animation in Chinese film history. The attendance rate and word-of-mouth score ranked first.
In fact, in the children’s animation market, popular IPs with appeal are relatively scarce, and domestic original high-quality content is relatively scarce. It is not easy to be able to hand over a well-received transcript in theaters. The success of two family-friendly animation movies has been achieved in succession. Not by chance. As an Internet content platform with the mission of “accompanying children to explore the beauty of the world”, Youku Kids not only insists on outputting high-quality educational and entertaining content, but also brings this companionship and exploration offline, such as “Pleasant Goat and Big Big Wolf’s Basket” “Out of the Future” and “Pig Man Movie: Dinosaur Diary” have in-depth communication with parent-child families through special movie viewing sessions, and with the help of real, multi-dimensional real-time feedback, to further gain insight into the needs of parent-child families for animated movies for family fun, and feed back the production and production of upstream content.
Join hands with domestic head original animation to create content competitiveness
Deeply cultivating high-quality head content and producing more high-quality IP in the upstream are the core competitiveness of the family carnival content, and it is also the key to Youku Children’s consecutive two outstanding transcripts. Whether it’s “Pig Man Movie: Dinosaur Diary” or “Pleasant Goat and Big Big Wolf’s Basket Out of the Future”, Youku Kids has targeted the top domestic original animation copyright owners and carefully selected the head IP for in-depth cooperation.
This powerful alliance and in-depth cooperation model has injected more confidence into Youku Children’s layout of family-friendly animation movies. It is reported that Youku Kids will launch more co-produced animated movies in the future, such as Pig Man, Happy Superman, Super Flying Man, Beacon Bear 2, Cute Chicken Squad 2, etc., each of which is an original domestic animation. The IP copyrights of Pleasant Goat, Cute Chicken Squad, Super Flying Man, and Beken Bear all come from Aofei Entertainment, the most powerful and potential animation and cultural industry group in China; Happy Superman is also launched by the director Huang Weiming, the “Father of Pleasant Goat”, and the series of animations are launched. It has been more than ten years so far; and the pig man from the Guangdong local benchmark comic company Yongsheng animation has also been with you for 16 years. The seventh “pig man movie · ocean diary” will be released on May 1, 2022. audience meet.
It is worth mentioning that in the content development and creation stage, Youku Kids deeply participates in content co-creation by virtue of long-term follow-up and analysis of the needs of parent-child families, guarantees the content level of the big family animation movies from the source, builds the competitiveness of original content, and promotes the competitiveness of original content. Through continuous attempts, a whole industry chain layout including upstream production, midstream broadcast and downstream derivative development has been formed. It can be said that from online animation, live action, to big family animation movies, Youku Kids has created an effective paradigm for the industry, that is, working with head animation, deeply participating in content cooperation, and giving full play to its role in parent-child families. Market experience, strengthen the originality of content, and improve the parent-child service experience three-dimensionally.
Today, with the rise of the 200 million+ new middle class, as well as the influence of international parenting concepts and funnel consumption patterns, parents born in the 1980s and 1990s have become more sophisticated in parenting, and children have increasingly become the core of family consumption. Under such an era background, as an important part of parent-child consumption, family carnival animation films are bound to be upgraded in an all-round way from content, aesthetics to value. Youku Kids will always be committed to escorting high-quality content for Chinese parent-child families. With its strong market user insight and content incubation experience, it will provide more surprising content for parent-child families. From online to offline, it will fully satisfy Chinese families. Upgraded content requirements.
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