Zapping Our Mondial CAN 2021: the expectations of the Algerian people
Last August, PSG succeeded in the coup that seemed unthinkable a few weeks before in the football world. Lionel Messi, the Argentinian icon that Barça failed to extend, has joined Paris, arousing madness and necessarily excessive expectations. Problem, a few months later, the sports record remains disappointing. The five goals in five matches in the Champions League hide the big difficulties displayed in Ligue 1, with only one goal scored in the first part of the season.
Sponsors are flocking, jerseys are snapping up!
Sportingly, there is therefore a lot to be done to get the Pulga back on track. But on the economic front, however, PSG is already racking up a real jackpot! The EFE agency, relayed by Marca, in fact evokes the number of partnerships which is skyrocketing, with eight new sponsors recently, and revenues which therefore rise significantly in Paris. “In 2021, the increase in our income will be very significant, surely more than 10% compared to 2020,” Marc Armstrong, director of PSG sponsors since 2018, told EFE. Armstrong who confirms that the attractiveness of PSG this year comes from Messi, and more generally from the XXL recruitment of the Parisian club last summer.
On other fronts, the arrival of Lionel Messi is also a huge boost. 15 million followers have landed on the social networks of PSG since the signing of the Pulga, an attractiveness that again comes in handy. Finally, EFE ensures that PSG will explode its record for jersey sales in 2021, while Lionel Messi would represent between 30 and 40% of total sales of the capital club.
to summarize
Lionel Messi, the Argentine star who arrived at PSG last summer, does not give satisfaction on the lawn for the moment. Outside, however, it is a success. Economically, the contribution of the Pulga is already impressive.
