MIAMI, FL – January 13, 2022 – (LATINX NEWSWIRE) – Sebastian “El Pana” Arrechedera, founder of Rainbow Lobster, describes in the first edition of 2022 of PRODU Opinion about his obsession with NTFs or non-fungible tokens.
An obsession that he compares with supporting a badminton team that nobody cares about, but that in his opinion “badminton 3.0 came to change everything and the game just started.”
In his article, Arrechedera will try to convince the reader with 300 words that his badminton equipment is worth it. And among the arguments that stand out is that now with NTFs, “what we create, write, compose, design, or film, for the first time in history, we can convert it into a digital format, put title to it in the blockchain and commercialize it. ”.
Read the full column here
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For 31 years, PRODU has been the leading provider of content for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. Rapid and constant changes in the media consuming world have meant that PRODU is flexible and adapts to this specialized content; providing segmented everyday solutions for your demanding readers on each platform.
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About Rainbow Lobster
Rainbow Lobster is a Los Angeles-based creative hub with diverse talent dedicated to creating and producing transmedia storytelling projects.
Rainbow Lobster is a safe place where talented people of different backgrounds and abilities come together to think and co-produce ideas as a team, working in a project-based dynamic, with clear rules of participation, remuneration and high respect for intellectual property and credits.
Its founder, Sebastián Arrechedera, has been considered one of the 20 Latin American creatives of the decade by Adlatina magazine. In 2007, he co-founded a pioneering branded content agency that became the largest independent advertising agency in Mexico and was acquired in 2016 by the Japanese holding company Dentsu.
