Posted Jan 20, 2022, 3:18 PMUpdated Jan 20, 2022, 3:44 PM
It’s an association that says a lot about Sorare‘s ambition… The specialist in fantasy football and NFT card collection has opened up its capital to the greatest champion in the history of tennis. Serena Williams thus joins one of the most beautiful nuggets of French Tech and her board as an advisor. History does not say under what circumstances this rapprochement, which could have seemed totally obscure a few months ago, materialized. But the management of the start-up has clear ideas on how it will be able to benefit from this prestigious relationship.
“Serena is an iconic figure in global sport and entrepreneurship with her fund Serena Ventures, executive Thibaut Predhomme, chief operating officer of Sorare. His role will be to support the development of the brand, to help us in the relations with the athletes, the expansion in other sports than football, and positive impact actions. An accomplished businesswoman, the tennis icon already has numerous investments to her credit and a few boards in which she was involved, such as Poshmark or SurveyMonkey.
