Each edition of the Super Bowl is awaited by millions of people around the world for three things: the first is obviously the party; the second, for the halftime show; and as a third are the commercials displayed when sending a cut. Precisely the latter have transcended through the creative advertising campaigns that have become iconic and unforgettable over time.
Being the Super Bowl one of the most watched events around the world, all brands seek to be present and in addition to investing large sums in the production of their ads, they also allocate millions of dollars to have a television space in the great event.
Investing these large sums of money also makes the commercial unusual.
These are some of the most famous ads that have been featured during the Super Bowl. Which ones do you remember?
1
Apple Commercial (1984)
The brand Apple, directed at the time by Steve Jobs, invested in a Super Bowl ad featuring its new Macintosh computer. East was directed by filmmaker Ridley Scott and referenced the book 1984 of George Orwell.
The commercial stated that “On January 24, Apple Computer will introduce the Macintosh. And you’ll see why 1984 won’t be like 1984.”
2
Pepsi commercial (1992)
The soft drink company Pepsi chose to hire the then top model Cindy Crawford to star in a commercial that showed what the new presentation of the canned drink would look like. the ad said “Introducing a whole new way to look at Pepsi and Diet Pepsi.”
Later in 2018, Cindy Crawford repeated with the brand, however, she did not do it alone because she appeared in the company of Britney Spears.
3
Snickers commercial (2010)
The Snickers commercial starring the recently deceased Betty White was launched in 2010, and its impact on the media was so great that the phrase from the commercial is still used to this day. In it, the older actress appears on a football field fighting with his character and his hunger.
4
Pepsi commercial (2013)
Beyoncé also appeared in a Super Bowl commercial before being part of the halftime show. In the ad, which was released in 2013, the singer performs the song “Grown Woman”, while recreating some of her iconic dances.
5
Volkswagen commercial (2011)
The commercial that Volkswagen launched in 2010 jumped from the Super Bowl to social networks and went viral for causing tenderness among viewers: in this one you see a boy and a Darth Vader suit to recreate the power of the force. It was a very popular commercial because it did not feature the appearance of stars of the show.
6
Chrysler Commercial (2012)
In this advertisement, the Chrysler automotive brand sought to demonstrate how patriotic the United States is and of course, no one better to star with his voice than the iconic Clint Eastwood, who highlights the endurance and resistance of the Detroit brand.
7
Squarespace Commercial (2018)
One of the most popular and beloved actors in Hollywood today is Keanu Reeves, and he was featured in a Squarespace commercial that was released at the 2018 Super Bowl. The celebrity lent her voice and image to the ad in which he told how easy it is to make a website with Squarespace.
