Tennis Channel trumps with a new rights package on the German market

The Tennis Channel has acquired the broadcasting rights for the WTA Tour – the largest tournament series in women’s tennis – from 2022. Starting this year, the streaming station will broadcast more than 50 tournaments (WTA 250, WTA 500 and WTA 1000, WTA finals) exclusively and live.

“We are delighted to expand our partnership with the WTA to the DA-CH region and the Netherlands, adding new ones to the growing group of countries outside of the US where fans can see our special regional tennis channels,” said Ken Solomon , President of Tennis Channel. “Since the station was founded almost two decades ago, we have always prepared for global expansion. We worked with the WTA and tennis decision-makers to test the thesis that the sport competes better when a series of media platforms of the same name allow fans to experience it as it is played around the planet every day of the year will. We have continued to develop tennis in the highly competitive American market and are now looking forward to transferring this model to other countries, ”continues Solomon.

The station, which is part of the Sinclair Broadcast Group, is the only television-based multiplatform dedicated to both professional sports and the tennis lifestyle. The station has been active in the USA since 2003. There you are, for example, the rights holder of the Grand Slams – US Open, Wimbledon, French Open and Australian Open. With the acquisition of rights, the sports platform is further expanding its position in Germany, Austria, Switzerland and the Netherlands. Across the Atlantic, the canal claims that it already reaches more than 62 million households.

Source: Tennis Channel