BarcelonaThe world-class technology companies that ARA explained have been negotiating with Barça for months to become the main sponsor of the jersey from July 1, when the contract with Rakuten ends, they resist reaching the figures the club intends. This is leading to the appearance of other companies that are also interested in interacting with the Catalan entity and that the main Barça negotiators, the executives Ferran Reverter and Àlex Barbany, and the manager Juli Guiu, are taking into account together with the rest of the board of Joan Laporta. Mainly because time is running out and the deadline set for making a final decision ends in early February.
As ARA has confirmed, the most advanced negotiating company is Vegan Nation, a global community created by an Israeli company founded in late 2017 by businessman Isaac Thomas, which aims to connect people with a way of thinking. innovative and sustainable. It does this through an application that recommends the best vegan restaurants in the area where the user is geolocated, and that offers the possibility to chat with people from all over the world with these interests, find companies with the values it proclaims or the best products for consume consciously.
Own cryptocurrency
Vegan Nation also has its own cryptocurrency, the GreenCoin (GRNC), which allows the user to make transactions with sustainable companies around the world, know the destination of their money and encourage entrepreneurship among the vegan world. The community works through technology blockchain, based on the chain of blocks that make intermediaries unnecessary. The main goal of this company, which now wants to expand thanks to Barça, is to reach the entire vegan population of the world, which is estimated to be made up of about 300 million people.
Vegan Nation is not a cryptocurrency company, although it does operate with one. This means that the board of directors of Laporta sees this operation with a better eye than the important offers it has received from other companies, such as Chiliz, strictly of this type of financial value, a sector that is considered by the Barça leadership. speculative, risky, highly variable and quite unethical. In fact, in the United Kingdom, the world of sports has already led to legal problems similar to those experienced with bookmakers, which have been banned from being advertised in Spanish football.
