If you wanted to invent a recipe to captivate a world audience with an attention spectacle that, on closer inspection, is quite irrelevant, then right now, to stimulate inventiveness, you would have to archive and study the commentaries and specials devoted to tennis hero Novak Djokovic. To then fix and capture all the live ticker reports, all the headlines and on-site reports for a moment – looking for the bigger picture, the pattern that connects. What actually happened here?
