Innovate or die. Artisans from Contla de Juan Cuamatzi took advantage of the Covid-19 pandemic and since 2021 They created sneakers based on Sarape and figures with the Talavera screen printing technique and the Aztec Calendar.
Through the Facebook page called “DINUS always in fashion”, this Tlaxcalan microenterprise seeks to detonate crafts from the region, mainly the Sarape, traditional icon of Contla by Juan Cuamatzi.
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It is new project had its complications, as in everything, because the economic damage of the health emergency They hit the artisans who for years have been making blankets and the classic serapes by hand.
However, a group of young people chose to innovate in the market of this industry. That’s how they designed white sneakers, whose attraction is the adore of Sarape de Contla and the Talavera of San Pablo del Monte and the Aztec Calendar.
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Although the microenterprise still nor has its own site to offer and sell its products, its sneakers are already marketed in the municipality of Huamantla, specifically in Crafts and Souvenirs “Malinali”, located in Plaza Juárez.
Not only that, this new product also they already exhibit it in the central neighborhood of the Chiautempan commune, since a business located on Calle Allende Poniente and called “Infinity Mobile” sells them.
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Ricardo Hernández is one of the innovators, along with four others. The elaboration procedure has an artisanal essence, since they weave, cut and do sewing work by hand to achieve the desired product.
- The articles Made by hand, they are already marketed in the municipalities of Huamantla and Chiautempan.
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