It is also online for 2021 “The Sports Technology Power List”, the ranking of stronger sports brands and authoritative of the world, drawn up by The Sta Group in collaboration with The English Institute of Sport. On the top step of the podium is the brand of the Formula One, followed by the NBA and UEFA, which outclasses FIFA, only 31st. Between 50 most influential brands there is no Serie A but the Spanish Liga appears (also present with the Barcelona brand). Among those dealing with broadcast the most important events there are DAZN (in 7th place), Amazon (in 19th place) and Sky (in 50th place).
The top ten of the strongest sports brands
The Formula 1 brand is – according to “The Sports Technology Power List” – the strongest and most influential in the worldor. A confirmation, given that the world championship brand of racing car was also in first place in 2020. The second place it is occupied by the American professional basketball league, the NBA, which gains two positions from the previous year. T.erzo place for UEFA, the European federation that governs and administers football in the Old Continent.
Immediately off the podium is there European Tour Group, a company that includes tour operators, European tourism organizations, hotels, attractions and technology companies and which operates in the world of sport. Fifth place for StatSports – Performance, a company that deals with – among other things – gods GPS tracking of athletes. Sixth place for the PGA, which manages the professional golf in the United States.
Seventh place, as mentioned, for DAZN, eighth for LaLiga, the professional league of cSpanish elk, ninth place for Sportradar – Sports Data, the company that deals with provision of data and sports content to media companies, sports federations and the betting industry. Last in the top ten NASCAR, the American company that manages the auto racing of the so-called stock cars.
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