Arnold Schwarzenegger, image of BMW in the Super Bowl

Arnold Schwarzenegger, image of BMW in the Super Bowl

It is already a tradition that in the Super Bowl, which for many is the most important sporting event of the year, car brands try to cause a sensation with their audiovisual creations. Y BMW He did not want to be less.

The german brand will be present at the nfl finals (National Football League) with one or more electric models. Among its latest developments are, for example, the iX e i4. In any case, BMW will arrive at Super Bowl with a luxury protagonist: the actor, businessman and former governor of California Arnold Schwarzenegger. This has been made known in its new advertising video, which has as its motto Something electric is brewing. The full announcement will air on February 13.

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