Millions of rain for BVB!
With sponsor Signal Iduna, the Dortmund team is extending the contract by nine years – and making good money in the process.
The sponsorship deal with the insurance company amounts to a total package of around 100 million euros!
Also means that the Signal Iduna Park will keep its name in the long term. The former Westfalenstadion was renamed in 2005 and has borne the sponsor’s name ever since.
Signal Iduna joined BVB during the financial crisis when the club was on the verge of bankruptcy in 2005. Now the long-standing partnership continues.
And gives the Ruhrpott-Klub a financial injection in difficult Corona times, which every club could use.
