Xebio Group Champions 3×3 basketball in Utsunomiya
The excitement of 3×3 basketball is returning to Utsunomiya! After a two-year hiatus due to the pandemic, the FIBA 3×3 World Tour is back with a brand new event: the Utsunomiya Opener. Xebio Co., Ltd., a leading name in the Japanese sporting goods industry, is proud to be the presenting sponsor of this thrilling tournament, scheduled for May 13-15, 2022.
This event marks a new chapter in Utsunomiya’s history with the FIBA 3×3 World Tour. From 2016 to 2019, the city hosted the Utsunomiya Masters, showcasing some of the world’s best 3×3 teams. Now, the Utsunomiya opener will kick off the 2022 World Tour, bringing international basketball talent to the city once again.
The tournament will feature 12 top-ranked teams, including the top 10 teams from the previous season’s FIBA 3×3 team rankings, and also teams representing the host city and host country.The competition will be fierce, with teams battling it out in a round-robin qualifying stage followed by a knockout final to determine the champion.
The Utsunomiya Opener promises to be a breathtaking event for basketball fans. The tournament will be held at the iconic Niarayama Shrine approach and Bamba Citizen’s Square, creating a vibrant atmosphere for spectators.
Beyond its role as presenting sponsor,Xebio Group is deeply involved in the tournament’s organization through its subsidiary,Cross Sports Marketing Co., Ltd. This commitment reflects Xebio Group’s dedication to supporting the growth and development of sports in Japan.
About FIBA 3×3 World Tour
The FIBA 3×3 world Tour is the premier international competition for 3×3 basketball, a fast-paced and exciting variation of the sport played with three players per team. The 2022 World Tour will see teams compete in Masters tournaments across the globe, culminating in the Final in Abu Dhabi in December. 3×3 basketball made its Olympic debut at the Tokyo 2020 Games, further solidifying its position as a popular and dynamic sport.
About Xebio Group
Xebio Group is a leading force in the Japanese sporting goods industry, operating a wide range of retail businesses, including Super Sports Xebio, Victoria, and Golf Partner. The group is committed to promoting a healthy and active lifestyle through its diverse offerings, which also include professional sports team management, facility management, credit card services, and insurance. Guided by its mission “Sports that move the heart,” Xebio Group actively contributes to the development of sports, local communities, and the well-being of individuals.
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