driving Fan Engagement and Brand Growth: A Marketing Powerhouse
This role is at the forefront of expanding the BAL’s global reach, focusing on key marketing areas like brand development, data-driven strategies, and impactful paid campaigns.You’ll be instrumental in cultivating a thriving fan community, all while aligning your efforts with overarching organizational goals.
Championing Growth Through Strategic Marketing
Data-Driven Expansion: Identify opportunities to grow our fan database and collaborate with the marketing lead to execute complete marketing plans. this involves close coordination with New York Marketing, brand, and Digital teams, and also local agencies responsible for implementation.
Multi-Channel Impact: Develop and execute marketing plans encompassing digital, broadcast, and online content, ensuring all advertising efforts reach the right audience through appropriate channels.
Performance Tracking and Analysis: Establish robust tracking systems for marketing campaigns and online activities, providing valuable insights into campaign effectiveness.
collaborative Campaign Execution: Support agency partners by providing detailed briefs, creative assets, timelines, and ongoing communication. This includes adapting creative materials for diverse local markets.
Budget Management and Optimization: Assist the marketing lead in managing ad spend and media buying, conducting thorough analysis to maximize return on investment.
In-Depth reporting and Insights: Contribute to digital reporting needs, delving deeper into performance analysis. This includes identifying top-performing content, understanding viewer retention patterns, and recommending strategies for channel development.
Building a Global community Through Influencer Marketing
Influencer Program Leadership: Play a key role in the BAL’s influencer program, from identifying and recruiting global influencers to coordinating key initiatives and content rollouts.
Content Creation and Management: Oversee the development and execution of social media posts and other content, ensuring alignment with overall marketing strategies.
Influencer Relationship Management: Manage and review influencer work throughout campaigns, fostering strong relationships and ensuring high-quality deliverables.
Social Media Strategy and Execution
Strategic Planning and Execution: Collaborate with the marketing lead on developing and executing social media and broader marketing strategies. This includes preparing quarterly briefs for agencies and crafting detailed content plans for social media platforms.
Community Engagement: Actively manage and drive engagement on all owned social media channels, fostering a vibrant online community. Cross-Functional Collaboration: Liaise with the marketing partnerships team to support partner initiatives and ensure alignment with overall marketing objectives.A Deep Understanding of the African Landscape
Cultural Expertise: Possess a profound understanding of the African continent, its diverse cultures, and the nuances of its sports fanbase.
Language Proficiency: Fluency in English and French is essential, with Arabic being a valuable asset.
Digital Savvy: Demonstrate strong knowledge and understanding of social media platforms, including Instagram, Twitter, Facebook, YouTube, Snapchat, GIPHY, and TikTok.
Analytical and Communication Skills: Exhibit excellent communication, writing, and analytical skills, enabling you to effectively convey insights and collaborate with colleagues.
Team Player: Thrive in a fast-paced, dynamic environment, demonstrating a willingness to work both independently and as part of a team.
Continuous Learning: Embrace a growth mindset, eager to learn new skills and contribute to the achievement of enterprising team goals.
Good evening, everyone, and welcome to tonight’s exciting discussion on driving fan engagement and brand growth within the BAL!
[[1]] As your moderator,I want to ensure we have a productive and insightful conversation.Our focus tonight is on the vital role of marketing in expanding the BAL’s global reach and cultivating a thriving fan community.
The role described clearly emphasizes the power of strategic marketing in achieving this goal. We’ll delve into some key areas highlighted in the description:
Data-Driven Expansion: Understanding our fans is key. How can we leverage data to identify new fan segments and tailor our marketing approach for maximum impact?
Multi-Channel impact: Reaching fans where they are is paramount. What are the most effective channels—digital, broadcast, social media—for engaging our target audience?
Performance Tracking and Analysis: Measuring success is crucial. How can we establish robust tracking systems to gauge the effectiveness of our campaigns and make data-informed decisions?
Collaborative Campaign Execution: Teamwork makes the dream work. What are best practices for collaborating with agency partners to ensure seamless and successful campaign execution across diverse local markets?
* Budget Management and Optimization: Maximizing resources is essential. How do we ensure efficient budget allocation for optimal ROI?
I encourage everyone to actively participate. Let’s share our insights, experiences, and perspectives to explore how we can collectively drive fan engagement and brand growth for the BAL! We’ll start with opening remarks from [NAME OF SPEAKER], followed by an open discussion. Let’s make this a lively and engaging conversation!
