“Signal Iduna is not only the largest private employer in Dortmund, but also a very reliable partner for us, who stands by BVB in good times and bad,” Dortmund’s managing director Hans-Joachim Watzke is quoted as saying on the website: “As our Club feared for its existence at the beginning of the millennium, Signal Iduna was one of the first companies to unconditionally sided with us and thus helped to ensure BVB’s survival. We won’t forget that.”