La WNBA just announced an unprecedented event in history: it is the largest capital increase ever carried out in a female sports property with new investors and existing owners from the WNBA and NBA. This innovative transaction is part of a financial growth strategy designed to generate new revenue through increased investment in priority areas as part of the league’s long-term business transformation.
And in that investment group that will contribute a total of 75 million dollars, figure Pau Gasol. The former NBA player and active member of the IOC has always shown his unconditional support for women’s sports in general and the WNBA in particular. Pau joins a powerful group of figures very relevant in the sporting scene that intend with this action to decisively help the development of the Professional Basketball League.
The idea is that the income from this investment is used to promote the brand; globalization of the WNBA; innovation, digital and growth of consumer touchpoints; and human capital and operational optimization as part of an overall effort to address some of the league’s obstacles to growth and generating new revenue.
This is the complete list of the WNBA investor group in which Pau Gasol is:
Micky y Nick Arison (Carnival Corporation and owners of the Miami Heat)
Bill Cameron (American Fidelity, Dallas Wings)
Swin Cash (former WNBA player and VP of Operations at New Orleans Pelicans)
Baron Davis (former NBA player)
Michael and Susan Dell (Dell Technologies and San Antonio Spurs)
Karen Finerman (CEO and co-founder of Metropolitan Capital Advisors)
Pau Gasol (former NBA player and IOC member)
Ginny Gilder (Seattle Storm)
Dee Haslam y Whitney Johnson (Haslam Sports Group, Cleveland Browns y Columbus Crew)
Linda Henry (Boston Globe, Boston Red Sox y Liverpool Football Club)
Brad Hilsabeck (Grantham, Mayo Van Otterloo & Co. and Dallas Wings)
Eric Holoman (EquiTrust Life Insurance y Los Angeles Sparks)
Mark Walter (Guggenheim Partners y Los Angeles Sparks)
Laurene Powell Jobs (Emerson Collective)
Ted Leonsis (Monumental Sports & Entertainment, Washington Mystics y Washington Wizards)
James y Heather Murren (MGM Resorts International)
NIKE
Condoleezza Rice (Stanford University and former US Secretary of State)
Angela Ruggiero (Sports Innovation Lab)
Herb y Steve Simon (Fever Basketball, LLC)
Joe and Clara Tsai (New York Liberty y Brooklyn Nets)