Since when and why does the Super Bowl MVP visit Disney World?

To enjoy! After the Los Angeles Rams win ante los Cincinnati Bengals, Cooper Kupp named Super Bowl LVI MVP. In addition to the upcoming party with his teammates and fans, he will make a very special and traditional trip in American football.

Year after year, the NFL’s Most Valuable Player takes advantage of the cameras to say:I’m going to Disney World!. The next day, the amusement park is filled with fans who applaud the element in question.

After winning Super Bowl LV, Tom Brady y Rob Gronkowski joined together to drop the famous phrase. However, the COVID-19 pandemic caused the parade to be canceled and the players to report to the facility on different dates.

Reuters

What is the story behind the Super Bowl MVP’s visit to Disney World?

The idea came about when Michael Eisner, CEO of Disney, and his wife Jane Breckenridge had dinner with Dick Rutan and Jeana Yeager, an aviator couple who had traveled the world non-stop. Breckenridge asked the pilots what they would do next and they replied: “Let’s go to Disney World“.

With this came the idea of ​​creating the bell And what will you do now?, and implement it in the Super Bowl. The organization approached the NFL to make the proposal and it was specified that the MVP would be in charge of answering the iconic question after the game.

The story behind the Super Bowl MVP's visit to Disney World

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The first to say that he would visit the famous park and star in the company’s commercials was Phil Simms, quarterback who won Super Bowl XXI in 1987 with the New York Giants.

The result exceeded expectations and this became a traditional question for the MVP of each year. Until 2020, the visit and parade were held successfully, Patrick Mahomes visited the park and greeted his fans at Magic Kingdom.

Just as it happened in 2021 with Brady and ‘Gronk’, there were other eight previous occasions in which Disney chose two figures to appear in their spots and according to different versions that circulate on the internet, players receive between 30 and 50 thousand dollars as an economic reward for participating in the campaign.

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