The 42 Spanish sports federations are distributed to the sponsors. At the end of February, sports organizations accounted for 372 sponsorship agreements between a total of 217 brands. Compared to last year, thirteen agreements and five federations have been added, but which are the brands that invest in federated sport?
The ranking of the Sponsorship Panel in Spain of the consulting firm Strock indicates that the brand that leads the table, with a total of 32 sponsorships in sports federations is Iberdrola. The energy company, which defines itself as a promoter of women in sport, has doubled the number of federations it sponsored and has gone from 16 sponsorships to 32, half of the total that exist in Spain. Since 2016, Iberdrola has signed agreements with sports entities and since then the number of female licenses in sports federations has increased by 42%according to the company itself.
The federations that have joined in reaching agreements with Iberdrola are those for underwater activities, bowling, winter sports, weightlifting, judo, Olympic wrestling, mountain and climbing, swimming, skating, pelota, rowing, squash, taekwondo, tennis, shooting bow and sail
Iberdrola has signed agreements with sports entities and since then the number of female licenses in sports federations has increased by 42%
These federations join the list of those that already had the support of the energy company until now, which were the federation of athletics, badminton, handball, boxing, ice sports, fencing, football, gymnastics, hockey, karate, canoeing, rugby , surfing, table tennis, triathlon and volleyball.
Loterías y Apuestas del Estado occupies the second position in the ranking and has a total of 26 sponsorships with Spanish sports federations such as motor racing, badminton, pelota, rowing, surfing, triathlon, ice sports, athletics, handball, baseball and softball, cycling, winter sports, fencing, gymnastics, golf, hockey, karate, swimming, skating , canoeing, tennis, table tennis, archery, sailing, volleyball and horse riding.
LaLiga, through LaLigaSportsTV, is also running for the top three of the ranking with a total of 17 agreements with federations, among which are those of underwater activities, bowling, boxing, Olympic wrestling, rowing, rugby, surfing, ice sports, baseball and softball, fencing, weightlifting, karate, canoeing, taekwondo, tennis, archery and horse riding
LaLigaSportsTv is a platform over-the-top (OTT) that broadcasts up to thirty different sports in Spain. The OTT presented a new platform for streaming three years ago to increase the sponsorship of the federations, however, the number of federations that the platform sponsors has decreased compared to last year.
LaLigaSportsTV presented a new platform for streaming three years ago to increase the sponsorship of the federations
Joma has crept into the first level competitions thanks to the agreements with the federations. The sports equipment company from Toledo has a total of ten signatures with Spanish federations such as ball, rowing, rugby, ice sports, athletics, handball, cycling, tennis and table tennis.
closing the top five of the ranking is Halcón Viajes, which adds to a total of nine federations among its commercial agreements such as boxing, Olympic wrestling, pelota, rowing, triathlon, soccer, sailing and rugby, with whom he has the longest agreement dating back to 2016.
In the ranking, it is followed by El Corte Inglés and Toyota, with eight agreements with federations each; Iberia, with six; Renfe, with five; Aon and GOfit, with four; Avis, BCD Sports, Daedo, Djo, Head, Molten, Nuke, Pirelli and Sierra Cazorla, with three; and Hyundai and Kia, with two.
In 2022, the federation that has received the most support is the Spanish Automobile Federation, with a total of 29 sponsors, in second place is the Royal Spanish Motorcycle Federation, which reaches 27 supports, and in third place is the Royal Spanish Handball Federation, which adds a total of twenty agreements. Sponsorship or institutional support is added to these contracts.
