Argentine Football Association (AFA) President Claudio Tapia recently convened a strategic meeting focused on identifying and developing new revenue streams for the institution.The meeting brought together key figures from various sectors, including Víctor Santa María, coordinator of grupo Octubre, and Pablo Iacoviello, Director of Content for Latin America at Amazon Prime Video.
The AFA announced this collaborative effort through a post on their official Twitter account, which featured a photograph of the three executives gathered at AFA headquarters on Viamonte Street.
Santa María, a prominent figure in Argentine politics and labor, brings a wealth of experience to the table. In addition to his role with Grupo Octubre, he serves as General Secretary of the building workers’ union (SUTERH), President of Sportivo Barracas club, Deputy of Parlasur, leader within the Justicialist Party (PJ), and Vice President of the Economic and Social Council.
Iacoviello, a leader in the digital entertainment industry, brings valuable insights from his position at Amazon Prime Video, a platform with a rapidly growing subscriber base in Latin America.
Can Argentine Football Drive New Revenue Streams? We Discuss with Diego Maradona Jr.
Today, we’re in conversation with diego Maradona Jr., former professional footballer and son of the legendary Diego Maradona. Diego Jr. brings a unique perspective to the table as we dissect the recent strategic meeting held by the Argentinian Football Association (AFA) , focusing on exploring new avenues for revenue generation.
The AFA, led by President Claudio Tapia, has assembled a formidable team, including Víctor Santa María from Grupo Octubre and Pablo Iacoviello, the Director of Content for Latin America at Amazon Prime Video. This powerhouse collaboration certainly signals a serious commitment to diversifying revenue streams for the argentine football ecosystem.
Diego Jr., your father was a global icon who transcended the sport. In your opinion, how can the AFA leverage the enduring legacy of Maradona, and the appeal of Argentine football on the whole, to tap into new markets and attract fresh investment?
“My father’s legacy is immense, a worldwide phenomenon that goes beyond football,” says Diego Jr. “the AFA needs to capitalize on this powerful brand recognition, particularly in emerging markets where football fandom is exploding. Think about streaming deals, merchandise specifically targeting international fans, and even immersive experiences based on iconic moments from Argentine football history. there’s a vast untapped potential waiting to be explored.”
That’s a compelling point. We see the likes of Netflix and other platforms producing documentaries and series centered around football icons. Do you see a role for platforms like Amazon prime Video in the future of Argentine football?
“Absolutely,” he affirms. “Streaming services have revolutionized content consumption. Partnering with platforms like Amazon Prime Video allows the AFA to reach a global audience, offer exclusive content, and potentially even explore innovative broadcasting models for matches. It’s a win-win situation, broadening the reach of Argentine football while generating new revenue streams.”
Mr. Iacoviello’s expertise in digital entertainment is invaluable in this regard. Do you think we’ll see more customized content, perhaps focused on individual players or clubs, popping up on these platforms in the future?
“I definitely think so,” Diego Jr. nods. “Fans crave personalized content, behind-the-scenes stories, and access to their idols. Imagine documentaries chronicling the journeys of young Argentinian talents, or behind-the-scenes glimpses into training sessions with legendary coaches.This kind of content not only deepens fan engagement but also unlocks new revenue opportunities through subscriptions and merchandise sales.”
It’s an exciting time for Argentine football, with this new focus on diversifying revenue. what message would you give to young footballers and aspiring professionals about the evolving landscape of the sport?
Diego Jr. smiles.”The game is changing,and it’s not just about what happens on the pitch anymore. There are opportunities beyond playing, in areas like marketing, media, and even technology. Embrace these opportunities, learn new skills, and be adaptable. The future of football is radiant, and there’s a place for everyone who is passionate about the beautiful game.”
we’d love to hear from you, our readers!
What are your thoughts on the AFA’s strategy? would you like to see more Argentinian football content on streaming platforms? Share your opinions in the comments below!
