Popular cryptocurrency exchange – CryptoCom – has announced the air launch of its collection of non-fungible tokens in partnership with LA Lakers star LeBron James. It’s called “The Moment of Truth” and will be broadcast to 5,550 randomly selected viewers who have scanned a hidden QR code.
LeBron James NFTs a The Lucky Winners
One of the major sporting events in the United States, the Super Bowl, is among the most watched games of the year. It usually attracts numerous companies, who advertise their services. The 2022 edition was no exception, as many crypto platforms took the opportunity to showcase their services.
CryptoCom, for example, ran a 30-second commercial just before the game between LA Rams and Cincinnati Bengals. In a recent announcement, the exchange revealed that 5,550 of those who found and scanned a hidden QR code that appeared in the video will win a limited edition LeBron James NFT. The same basketball player took part in the commercial where he talked to himself as a teenager.
Ben Lay – Creative Director of CryptoCom – explained why the company decided to partner with the NBA player and release an NFT collection dedicated to him:
“We wanted to immortalize this very human story about making big decisions. We were initially quite nervous about presenting the storyboard to him, as it touches on a very personal moment in his life. But he loved the idea instantly. LeBron James is an icon, but his story and his upbringing are why we can all connect with him and what makes this story so powerful. “
Another trading venue that hyped itself up during the Super Bowl was Coinbase. His ad consisted of a bouncing colored QR code, which when scanned took viewers to the company’s promotional website.
James’s Crypto Initiative
Earlier this year, the NBA player partnered with CryptoCom to launch children’s cryptocurrency educational programs. James has revealed that he will be introducing the initiative to “I Promise School,” a public elementary school based in Ohio and supported by him.
“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world and the way we interact with each other. I want to make sure communities like the one I come from are not left behind, ”the sportsman said at the time.
School programs and educational opportunities will also extend to students’ families. With this approach, the basketball star aims to build more educated and stable families in Akron, where he grew up.
