World champion time trial for women, Ellen van Dijk, has won the first stage of the EasyToys Flower Zone Fryslân Tour, a time trial of 14.4 kilometers. The main sponsor of the stage race is erotic company EasyToys and that resulted in a remarkable gift box for Van Dijk, filled with sex toys. Van Dijk could laugh about it. “The prices in women’s cycling are improving. Does anyone have any tips on how to use this,” she wrote on Twitter.
Erotic company EasyToys wants to broaden its market through sport. It previously started a collaboration with football club FC Emmen, now it has also given its name to the former Healthy Aging Tour, the short Northern Netherlands stage race for women.
EasyToys does not want to let that pass unnoticed. The former predominantly yellow leader’s jersey has turned pink. The first copy was presented by sexologist Eveline Stallaart and Ellen van Dijk received a gift box with sex toys.
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“Health revolves around many factors. A pleasant sex life is also part of health. The way in which EasyToys makes this subject a topic for discussion appeals to us very much,” the organization said.
Van Dijk was the best in the time trial over 14.4 kilometers in Surhuisterveen. She was 7 seconds ahead of compatriot Riejanne Markus. European time trial champion Marlen Reusser was third at 25 seconds.
Van Dijk won the Healthy Aging Tour in 2013, 2016, 2017 and last year. The stage race in Friesland lasts until Saturday.
