Barça wins, they are convinced with their game and their enthusiasm has returned to the Camp Nou. Also in the homes of Barça fans, as well as in bars, a common place to hang out with friends and also watch Barça’s matches. Estrella Damm, who has already become accustomed to making iconic announcements linked to the Catalan-speaking territory, anticipates the change of era that the Barça team has been experiencing since the arrival of Xavi Hernández on the bench. The beer company, which maintains a sponsorship agreement with Barça, is launching a brand new campaign this Tuesday that invites you to enjoy the team’s game.
Under the title The Hamelins, Estrella Damm presents an ad starring David Menéndez, Júlia Lara, Javier Príncipe, Paula Guerra and Ferran Fernández, and directed by Oriol Villar. The story he tells is inspired by the German fable ofThe Pied Piper of Hamelin, in which a young musician was able to captivate everyone who set out only with the hypnotic notes of the flute he played. A campaign that talks about values such as effort, ambition, humility and a job well done. Values that represent the essence of Barça since its birth 122 years ago, and which also defends the beer born in Barcelona in 1876 at the hands of the young Alsatian master brewer August Kuentzmann Damm.
Cover page
Last minute
Find out
Sections
Profile