FIFA secures 5,518 million euros before Qatar 2022. sales of television and marketing rights of the World Cup allow the highest body in world football to already have insured 95% of what it intended to enter for the 2019-22 cycle, without even having played the great competition of that period, according to the data revealed by the entity.
(Russia is expelled from the Qatar 2022 World Cup).
Of the 6,440 million dollars (5,808 million euros, at the current exchange rate) of income forecast for this four-year period, the entity that governs soccer on the planet has already insured 6,114 million dollars (5,518 million euros), due to the data it has revealed the body in its Annual Report for the year 2021.
For this reason, FIFA assures that it is “on track to exceed your revenue target for the cycle“, in the words of Alejandro RodrÃguez, president of the South American Conmebol and spokesman for the entity’s financial committee.
(Sanctions in sport against Russia, an effective tool, according to experts).
The budget of Qatar World Cup 2022, approved more than a year ago, it forecasts total income of 4,666 million dollars (4,200 million euros, at current exchange rates), of which television rights will contribute slightly more than half (2,460 million dollars, 2,214 million euros ) and the marketing area will account for 1,353 million dollars (1,218 million euros).
FIFA plans to invest 1,696 million dollars (1,527 million euros) in the event. In fact, in its report this year, FIFA once again insists on its proposal to hold the World Cup every two years instead of four, alluding to the possibility of generating the same income in less time.
“We have received advice from independent experts who say that a change to a biennial World Cup could provide an additional income of 4.4 billion dollars during the first cycle of four years,” says the president of the entity, Gianni Infantino, citing a study by Nielsen and OpenEconomics, by which he considers that each national federation could receive 25 million dollars (22.5 million euros) per cycle thanks to this, instead of the current 6 million dollars (5.4 million euros) .
FIFA RETURNS TO PRE-PANDEMIC REVENUE IN 2021
The highest body in world football obtained 766 million dollars (690 million euros) in 2021, the same amount as in 2019 and almost three times more than in 2020, when it stood at 267 million dollars (240 million euros ) in income in a year irremediably marked by the covid-19 pandemic.
Of the sources of income for FIFA in this year that has just ended, it is worth highlighting revenue from product licenses (23%), followed by sponsorships (17%) and television rights (16%). These accounts also include the income from the compensation received after the investigation by the United States Department of Justice, of 201 million dollars (171 million euros) on corruption among its leaders, those of the South American Conmebol and the North American Concacaf.
Despite this improvement in income, the highest body in world football recorded losses in the 2021 financial year, since the net result was 312.2 million dollars in losses (281.1 million euros), half compared to the 682.9 million dollars (614.3 million euros) that he lost in 2020.
EFE
