Gucci continues its commitment to gender equality. And on the occasion of International Women’s Day, she launches a capsule collection dedicated to the theme and decides to support a series of organizations fighting for gender equality. This is a project that has been carried out in partnership with Chime for changethe maison’s global campaign to gather, unite and reinforce voices in support of equality.
And with the large Generation equality writings, the capsule consists of a T-shirt and a baseball cap, with the aim of raising awareness on the issue and promoting change.
The organizations and movements instead that the maison has decided to support are a series of feminist and activist realities led by women belonging to historically marginalized groups, such as that of people with disabilities or transgender people. Among these associations: Women enabled international, Global fund for women, Young feminist Europe, OutRightAction international, National political assembly of indigenous women e Continental Link of Indigenous Women.
“As we enter the second century of our brand history, Gucci’s commitment to a more equitable and inclusive world becomes stronger and more concrete,” he said. Marco Bizzarri, president and CEO of Gucci. «We are happy to support the values and projects promoted by Generation equality to accelerate progress for gender equality. With our Chime for change campaign, we stand alongside the new generations who are fighting for freedom, equality and respect, ”she concluded.
The collection was created together with the visual artist Mp5who has already collaborated with Gucci in the past and is in charge of the artistic direction of Chime zine, Gucci’s periodical publication dedicated to highlighting the voices of activists and artists engaged in the struggle for gender equality all over the world. (All rights reserved)
