From Mountain Peaks to business Summits: The Unstoppable Rise of guerlain Chicherit
Guerlain Chicherit, a name synonymous with alpine freeride, is far from a reckless daredevil. While his youthful leap from an eighth-story building into powdery snow might suggest otherwise,this Tignes native approaches every descent with meticulous planning,acutely aware of the inherent risks. From his 2000 world championship title to his current success as an entrepreneur, Chicherit has consistently demonstrated a remarkable dedication to his passions.
His hotel group,De Savoie,exemplifies this unwavering commitment.Employing over a thousand individuals and generating €60 million in revenue,the company boasts an impressive portfolio. Nestled in high-altitude resorts, De Savoie manages around twenty chalets, as many hotels, and approximately ten eco-pleasant residences.Adding to this impressive roster, Chicherit recently partnered with rapper Orelsan to open Le Strike concert hall in Tignes on February 16th.
Chicherit’s journey is a testament to resilience and the transformative power of sport. Orphaned at a young age, he found solace and direction on the slopes.His mother, working tirelessly to provide for him, introduced him to skiing at the tender age of two, followed by judo lessons at ten.
Skiing ignited a passion within him,fueling his ambition to become world champion. Judo,where he achieved national champion status,instilled discipline and focus.”Sport kept me on the right track during my adolescence,” he reflects, his tone tinged with amusement, acknowledging the boundless energy he channeled into extraordinary achievements. “School wasn’t really my forte.”
On the snow, though, he excelled. At just 19, he clinched his first freeride world championship title. this prodigious talent, who describes himself as a “hard worker,” quickly secured a partnership with ski brand Dynastar.”When you finally receive funding, the temptation is to rest on your laurels,” he cautions. “But you must persevere. The real challenge begins when you strive to replicate your successes.”
In 2003, Chicherit’s competitive spirit led him to car racing. His debut with Citroën was marked by both impressive performances and a fair share of crashes. “I lacked technique, but I was incredibly fast,” he explains.After a series of accidents, Citroën parted ways with him. Undeterred, Chicherit continued his racing career with BMW, participating in international rallies and multiple Dakar races.
In 2007, despite a neck injury sustained in a rally accident, he secured his fourth freeride world championship title. Two years later,he added the world championship in cross-country rallies to his impressive list of achievements.
It was then that Chicherit, now a father of three, turned his attention to real estate. He built his first chalet with the help of friends, envisioning it as a rental property.The chalet was recognized as the “Most lovely Chalet in the World” at the 2014 World Ski Awards. Encouraged by this success, he built another, and the rest, as they say, is history.
“I’ve known Guerlain as he was 17,” says Bernard Liatti, his former employer at Dynastar and now general manager of De Savoie. “He’s a dedicated,loyal individual who relentlessly pursues his dreams. In both sports and business,he has always been a visionary.His foresight led him to invest in high-altitude resorts, anticipating the impact of climate change.”
Chicherit’s story is far from over. After conquering mountain peaks and racing tracks, he is now making his mark in the world of business, revitalizing mountain resorts.And just like on the slopes and the racetrack, he is steadfast to achieve victory once again.
Guerlain Chicherit: A calculated Risk-Taker Thriving On and Off the Slopes
Guerlain Chicherit. The name evokes images of audacious ski lines, gravity-defying tricks, and an unyielding passion for the mountains.But to simply label him a “daredevil” is a gross simplification. Chicherit, while undoubtedly fearless, embodies a calculated approach to risk that has propelled his success, both as an alpine freeride legend and a shrewd entrepreneur.
His notable resume speaks volumes.From securing the 2000 world championship title to his current leadership of De Savoie, a thriving hotel group, Chicherit consistently pushes boundaries and achieves remarkable feats. His story challenges the perception of extreme sports athletes as impulsive figures. Instead, Chicherit exemplifies the blend of talent, meticulous planning, and business acumen required to conquer both mountain peaks and the world of
business.
Let’s delve deeper, shall we?
On the slopes: Chicherit’s achievements in freeride skiing are undeniably impressive. But what truly sets him apart is his approach. While his youthful leap from an eighth-story building into fresh powder might seem reckless, it highlights a core tenant of his beliefs: calculated risk. Every descent, every trick, is preceded by meticulous planning and a deep understanding of the inherent dangers.Chicherit’s success isn’t merely about adrenaline; its about calculated risk-taking and a relentless pursuit of excellence.
In the Boardroom: This same philosophy translates seamlessly into Chicherit’s business ventures. De Savoie, his hotel group, is a testament to his entrepreneurial spirit and commitment to excellence. Employing over 1,000 people and generating €60 million in revenue, this prosperous venture proves that Chicherit’s talents extend far beyond the slopes. His ability to manage and grow a thriving business, in an industry as demanding as hospitality, demonstrates his leadership skills, vision, and business acumen.
Discussion Points:
Balancing Risk and Reward: How does Chicherit’s approach to risk in freeride skiing inform his business decisions? What lessons can we learn from his calculated risk-taking?
Beyond the Adrenaline: How does Chicherit defy stereotypes associated with extreme sports athletes?
* From Athlete to Entrepreneur: What skills and experiences gained through his freeride career translate to his success in the business world?
Guerlain Chicherit’s story is a powerful reminder that success isn’t achieved solely through talent or brute force. It requires dedication, meticulous planning, and a calculated approach to risk – whether on a treacherous mountain slope or in the competitive world of business. He is a true multi-faceted individual who inspires us to push beyond perceived limitations and achieve greatness in all aspects of life.
