A New Era for DIM: Adidas Unveils Striking Kits for the 2022 Season
On March 8th, Colombian football club Deportivo Independiente Medellín (DIM) ushered in a new chapter, partnering with global sportswear giant Adidas for the 2022 season. This marks the end of an 11-year partnership with Puma and signifies a bold step forward for the “Powerful Mountain” club.
The unveiling of the new kits, designed with Adidas’ signature three-stripe motif, generated meaningful excitement among fans.The home jersey boasts a classic red base with white lateral stripes, complemented by the conventional DIM shield and logos in crisp white. The away kit features a sophisticated dark blue hue accented with white trim.
Both jerseys incorporate Adidas’ innovative Aeroready technology, ensuring optimal breathability and moisture-wicking capabilities for peak performance on the field. Moreover, the garments are crafted from recycled materials, reflecting adidas’ commitment to sustainability and environmental duty.
“After years of supporting Colombia’s most iconic clubs, we aim to solidify our position as the leading sports brand for fans and players nationwide,” stated Juan Motta, Marketing Director of Adidas Colombia. “We understand the culture, dreams, and aspirations of Colombian football, and we’re dedicated to providing gear that embodies these values.”
Daniel Ossa Giraldo, Executive President of El Equipo del Pueblo SA, expressed his enthusiasm for the partnership: “We are incredibly proud to welcome Adidas to the DIM family. This collaboration elevates us to the elite level of global sports sponsorships. Our passionate fans, who wear the DIM shirt with immense pride, will now experience the quality and innovation of Adidas. Together, we will embark on a new journey of triumphs and unwavering support.”
The four-year agreement between DIM and Adidas will see the new kits available for purchase starting March 9th through the Adidas and DIM websites, priced at $209,900 COP. From March 10th, fans in Medellín and select stores in Bogotá can also get their hands on the new jerseys.
A New Era for DIM: A Conversation with Colombian Football Legend Faustino asprilla
Welcome back, football fans, to another insightful edition of Penalty Box Debate! Today, we have the honor of hosting a true icon of Colombian football, the legendary Faustino Asprilla. faustino,thanks for joining us.
Faustino: It’s a pleasure to be here.
Moderator: Now, Faustino, as you know, Deportivo Independiente Medellín, or DIM as we affectionately call them, just made a significant move, signing a multi-year partnership with Adidas. This is a big deal,ending their long association with Puma. What are your thoughts on this shift?
Faustino: It’s definitely exciting news! Adidas is a global giant, a household name synonymous with quality and innovation. This partnership elevates DIM to a new level, symbolizing their ambition to compete on a grander stage.
Moderator: absolutely. The new kits are already generating heavy buzz, particularly the classic red home jersey with the iconic three stripes. You,of course,are known for your flamboyant style on the pitch. What do you think of DIM’s new look?
Faustino:
(Laughs heartily)
I always believed in expressing myself on the field, both with my playing and my style! DIM’s new kits strike a balance between tradition and modernity. The red and white are classic colors that resonate with the club’s history, but the Adidas touch adds a contemporary flair. I think the fans will love them.
Moderator: Speaking of fans, DIM boasts one of the most passionate fan bases in Colombia. How do you think this partnership with Adidas will impact their experience?
Faustino: Adidas is known for connecting with fans, creating a sense of community. Think beyond just the jerseys, it’s about experiences, events, maybe even global collaborations with other Adidas-sponsored clubs. This opens up a whole new world for DIM’s faithful supporters.
Moderator: The article mentioned Adidas’ commitment to sustainability. They’re using recycled materials for these kits. What are your thoughts on football clubs taking a more active role in environmental obligation?
Faustino: It’s crucial. Football is a global sport with a massive platform.
If clubs like DIM partner with brands that prioritize sustainability, it sends a powerful message to millions of fans around the world. We need to protect our planet,and this is a step in the right direction.
Moderator: Excellently said Faustino. We’re eager to hear from our readers! What are your thoughts on this new chapter for DIM? Do you think the Adidas partnership will usher in a golden era for the club? Share your opinions in the comments section below and let’s keep the conversation going!
Faustino:
(Smiling)
I think the future looks vrey shining for DIM,and I can’t wait to see what they achieve in these new kits!
