Italian TV does not offer many opportunities to watch basketball, although it must be recognized that in recent years there has been an increase in media coverage of the sport, particularly in more recent times. The reasons for this trend are that the transmission agreements do not include the provision of the necessary equipment, which can be very expensive. To obtain coverage on Rai Sky, the main Italian sports broadcaster, or to achieve such popularity as to have a significant audience, a team is required to provide the necessary equipment for the broadcast. In terms of viewers, basketball in Italy has not as much following as football, although the numbers are still very high. The sport is highly competitive and exciting to watch, so it’s hard to understand why it fails to generate a larger market or attract a larger audience. However, basketball is highly regarded by online sports bookmakers, such as operators not AAMS. These online gaming platforms offer offers, promotions, incredibly advantageous odds and much more for sport, as well as the possibility of having fun choosing from a wide range of casino games.
To secure the television rights for the matches of the Italian national team until 2021, Rai Sport had signed an agreement with the Italian Basketball Federation, thus offering this sport the opportunity to be seen by a wide audience and in one of the most decisive and important moments. All those who want to enjoy some Euroleague basketball games will therefore have an easier time. In addition to the 2017 and 2021 FIBA EuroBasket seasons, Sky Italia will broadcast the AmeriCup, AsiaCup and AfroBasket championships, as well as the FIBA Men’s World Championship scheduled for 2022. Sky Italia’s goal is to enhance the experience of fans through collaboration with Perform, which will handle the broadcasting of four World Basketball Championships, both for men and women.
The experience of attending a live sporting event certainly has a greater impact, even if the possibilities of following the sport on TV are growing enormously, as we have already mentioned above. However, watching a game live is very popular in Italy, also thanks to an enthusiastic audience. Now more than ever, staying up-to-date on the events related to your favorite team is very simple, thanks to social media such as Twitter and Facebook, or through applications for mobile devices that guarantee immediate access to content. Some teams have started using Facebook Live to broadcast matches and thus reach a wider audience. There are tons of examples of how live streaming and Facebook notifications were used by Serie B teams over the past season to engage fans who were unable to attend the live match.
