Mexico is becoming the main target of women’s elite tennis and we have to take advantage of that.
This week the Tampico Open was announced and soon the same will be done with the Puerto Vallarta Open, two events that are within the WTA circuit.
These two WTA 125 level tournaments are added to the Zapopan Open and the GNP Seguros Monterrey Open, WTA 250 category events, not counting the ITF professional circuit events that are played throughout the year in different parts of the country.
This shows us two things, one the negotiating power that Mexican tournament organizers have with the women’s circuit, and another that Mexico has become a great attraction for the same circuit due to the response that fans have shown after the pandemic. .
But it also leaves a very big commitment for the white sport authorities in Mexico and especially those in charge of the development of this sport, starting with the coaches, who are “content” to charge for their private classes and be simple spectators of what happens in “your sport.
And it is that it cannot be possible that since Mexico hosts this type of elite event we do not have a player located among the best in the world ranking.
On the side of the organizer, it is more than proven that they are taking advantage of the profitability of the market, since the Mexican fan is a consumer of sporting events at all levels and in many sports.
And this is demonstrated with Formula One, the NBA, NFL and Major League games, not to mention the Mexican professional soccer league that every weekend packs the different stadiums in the country.
In tennis specifically, we also have all the tournaments that the ATP men’s circuit has in our country, led by the Acapulco Mexican Open.
These events leave many benefits in terms of image, as the athletes communicate to the world the warmth of the Mexican fan and the culture in general and the values that represent us.
Tennis events in Mexico are in the hands of professional people who really love the sport and want to do exceptional things in the country. We are fortunate that there are entrepreneurs in the industry who are committed to this.
The problem lies in the little use that remains of this trend, since those who should use the moment are simple spectators who are only dedicated to rallying club members.
We hope that the effort that tournament organizers are making is consistent with what is done on a day-to-day basis on a tennis court and that we do not have to wait long to see a Mexican in the elite of world tennis.
