Up-and-coming fashion brand from Taiwan NAMESAKEtaking “home” as the core concept to expand the creative concept in the three directions of agriculture, sports and travel.Autumn/Winter collection selected for Paris Fashion WeekLater, this time, he carried out his passion for basketball and released the sports-style spring and summer series “Open Gym” Lookbook.
NAMESAKE means “in the name of the father”. The brand aims to continue the unfulfilled dream of the father. This time, the loose silhouette is maintained, and the street collage style is presented through printing and curved splicing. In addition to NBA stars Dennis Rodman, Pete Maravich, etc. The unique personal characteristic is not only the idea, but also the music component is integrated into the design, smooth R&B, strong electronic music, hip-hop culture, J-pop and other diverse genres are transformed into fabrics and colors respectively, stirring up a more vivid music. modeling.
The series reinterprets the childhood of the three main brothers, capturing their memories of after-school time, working tirelessly in the gym, sitting on the river bank next to the school, etc., aimlessly and bravely wasting time, and finally Find your inner utopia and turn it into a new vision. In the fourth quarter, NAMESAKE continued to add youthful energy and what the 2000s meant to them, enriching the origin story.
In addition, NAMESAKE also calls for the concept of sustainability, using organic materials such as pineapple fiber yarn, tercel, recycled polyester and paper-based woven fabrics. Interested readers may browse the photo above for more details.
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