(Boursier.com) — Despite a complicated international and stock market context, Apple presented a series of highly anticipated new products on Tuesday, including a Mac computer starting at $ 4,000 each, during a “keynote” broadcast from its Californian headquarters in Cupertino.
The apple firm announced as expected the launch of an iPhone SE 2022, compatible with 5G networks, equipped with an in-house A15 Bionic chip, which takes the design of the iPhone 8, but with a more resistant glass. This entry-level iPhone will be offered in the United States from $429 and will be available for pre-order on Friday, with a view to marketing on March 18.
By the way, Apple also presented a new green color for its iPhone 13 and 13 Pro launched last fall.
A Mac Studio from 4,600 euros in Europe
The group also launched a new tablet, the iPad Air 5, more powerful and compatible with 5G, equipped with an M1 chip, the same as on the iPad Pro. But the surprise of the day was the announcement of a new high-end desktop computer, the Mac Studio, also equipped with in-house M1 microprocessors or the brand new M1 Ultra, presented this Tuesday by Tim Cook, the boss of Apple. The first model will be sold from $1,999 each (2,299 euros in Europe) and the second (equipped with the M1 Ultra chip) will be sold from $3,999 (4,599 euros in Europe)!
Finally, the group presented novelties concerning its streaming video service Apple TV+, including Coda, the original film awarded at the Sundance Festival, as well as numerous productions to come.
Above all, Apple unveiled an agreement on the rights to broadcast live Major League Baseball games (Friday Night Baseball) on Apple TV+.
Apple corrects on the stock market, but resists better than the other “Gafam”
Since the invasion of Ukraine by Russia on February 24, the stock market correction has accelerated around the world. Apple is one of the many companies that decided to suspend the sale of its products in Russia after its invasion of Ukraine. If the Russian market is not one of the main sources of income and profits for Apple, the stock market turbulence has not spared the Californian smartphone giant.
On Wall Street, Apple’s share price (-1.17% to $157.44 on Tuesday) thus lost around 14% compared to its historic high, around $183, reached at the start of January, but it limited the damage by compared to other “technos”, analysts consider the group relatively defensive and well protected from economic hazards. The SOX Index of Semiconductors has on the other hand dropped more than 20% from its high of last December.
Among the other “Gafam”, the web giants, Facebook plunged more than 50% from its record high of last September, Microsoft lost 19% on its fall 2021 record, Alphabet fell by 15% and Amazon dropped 27% on its highs.
