T-shirts with messages, outdated shoes and shapeless jackets… Here’s how the “no-look” became the hottest trend of the year.
Bella Hadidher sister and their peers swear by her: the trend “normcore” has made a big comeback. If it was born ten years ago, this aesthetic is once again on the front of the stage in 2022. It mixes wide jeans, hoodies and T-shirts with messages, baseball capformless polars and dad shoes…In short, anything that makes you smile at the sight of your old class photos is now the ultimate in fashion.
What is “normcore”?
The “normcore“(hardcore normality therefore) is understood as a total refusal of any notion of style, aiming to appropriate a form of non-style which is in fact…at the cutting edge of style. Are you lost? We understand. The takeaway from this definition is that – more than ever – normal is cool. hoodie seems to have been worn by a person who died a long time ago? You start to get the idea. Do your sneakers look like they were found in the depths of a second-hand shop with a somewhat dubious smell? You are almost there! You don’t take off your T-shirt anymore”I love New York“bought several tens of dollars from a street vendor at the foot of the Empire State Building in 2004? Don’t blush, it’s a must !
How to explain the resurgence of the corny?
The craze for the 90s, the Y2K trend (year 2000), the celebration of fashion icons from those fashion eras far from over, like Lady Dqueen of the cyclist, the oversized blazer and the sweatshirt “college“…These are all reasons that can explain the return of non-looks. Not to mention the climate awareness of new generations and the rise in power of the second hand that results from it, but also simply the desire for comfort and the desire to appropriate pieces that are too often reserved for men’s wardrobes, in the collective imagination.
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