With the opening of a new store in New York soon, the club from the French capital will become one of the biggest sports brands in the world.
The new store is part of the club’s long-term innovative partnership with Fanatics and will be opened and operated by retail giant Lids, according to the club’s official website.
This new store, which will be located at 587 5th Avenue, will offer one-of-a-kind PSG collections, never-before-seen PSG x NY merchandise and advanced customization options, allowing fans to put their stamp on their favorite gear. The opening of this commercial enclosure will therefore take place, ten years after the club’s first tour of the United States.
The brand director of Paris Saint-Germain, Fabien Allègre was enthusiastic about this opening ” The development of the Paris Saint-Germain brand over the past 10 years is truly unique. Becoming the first sports team to open an official store in New York is a key step in establishing the Club as one of the biggest sports brands in the world. “. To celebrate this historic moment, Lids and Paris Saint-Germain have decided to hold a grand opening of the store on Friday March 18. Notice to amateurs.
Find the club’s press release on its official website
