Roland-Garros and Infosys Extend Partnership,Ushering in a New Era of Digital Innovation
The prestigious Roland-Garros tournament and global technology leader Infosys have announced a significant extension of their partnership,solidifying their commitment to delivering cutting-edge digital experiences for tennis fans worldwide. This renewed agreement will see Infosys continue as the official digital innovation partner of Roland-Garros untill 2026, building upon a accomplished collaboration that began in 2019.
As taking over from IBM in 2018, Infosys has been instrumental in transforming the Roland-Garros experience through data-driven insights and innovative digital solutions. Sumit Virmani, EVP and Chief Marketing Officer of Infosys, emphasized the company’s dedication to leveraging technology to enhance the tournament for all stakeholders: “We are thrilled to continue our journey with Roland-Garros, pushing the boundaries of what’s possible in the tennis ecosystem. Our focus remains on creating meaningful and immersive experiences that connect players, coaches, and fans in unprecedented ways.”
This year’s tournament promises to be particularly groundbreaking, with Infosys spearheading the integration of mixed reality experiences and metaverse platforms. These immersive digital environments will offer fans a unique opportunity to engage with Roland-garros in entirely new ways, transcending geographical limitations and blurring the lines between the physical and digital worlds.
Amélie Mauresmo, the tournament director, highlighted the importance of this partnership in elevating the fan experience: “Roland-Garros is committed to providing a world-class experience for our global audience. Our collaboration with Infosys allows us to constantly innovate and push the boundaries of what’s possible,ensuring that fans around the world can connect with the tournament in exciting and meaningful ways.”
Building on the success of last year’s 3D art museum virtual tour, infosys continues to demonstrate it’s commitment to providing fans with unique and engaging digital experiences. This virtual museum, accessible to anyone with an internet connection, offers a fascinating glimpse into the history and legacy of Roland-Garros, allowing fans to explore iconic moments and artifacts from the tournament’s rich past.
The extended partnership between Roland-Garros and Infosys marks a significant milestone in the evolution of tennis, showcasing the transformative power of technology in enhancing the fan experience and shaping the future of the sport. As technology continues to evolve, this collaboration promises to deliver even more innovative and immersive experiences for tennis enthusiasts worldwide.
Serving Up the Future: A Conversation with martina Navratilova on Roland-Garros’ Digital Revolution
Today, we have the pleasure of speaking with tennis legend Martina Navratilova, a 18-time Grand Slam singles champion who dominated the sport for over two decades. Martina, thank you for joining us.
Martina: Happy to be here.
Moderator: Roland-Garros just announced an extension of its partnership with Infosys, focusing on groundbreaking digital experiences. What are your thoughts on this move?
Martina: It’s fantastic to see Roland-Garros embracing innovation. Technology has changed so much as my playing days, and bringing experiences like mixed reality and metaverse platforms to fans is a game-changer. It breaks down barriers for people who can’t physically be at the tournament.
Moderator: Absolutely, providing access to a wider audience is crucial for the growth of the sport. Do you think these virtual experiences can truly capture the magic of being courtside at Roland-Garros?
Martina: Nothing replaces the feeling of being there, feeling the energy of the crowd and the players’ raw intensity. However, these new technologies can be powerful tools for creating immersive experiences that offer a taste of that magic. Picture yourself virtually walking thru the grounds, seeing replays from different angles – it’s exciting stuff.
Moderator: Speaking of immersive experiences, Roland-Garros, alongside Infosys, created a 3D virtual museum last year. What are your thoughts on using technology to preserve and share tennis history?
Martina: I think it’s brilliant. Younger generations might not have seen footage of legends like Rod Laver or Billie Jean King playing. This virtual museum allows them to explore the history of the game, its iconic moments, and its legends. It keeps the stories alive and inspires future generations.
Moderator: You mentioned younger generations. Do you think these digital advancements will help attract a new, younger audience to tennis?
Martina: Absolutely. Younger generations are digital natives, and they expect engaging, interactive experiences. By meeting them where they are – online and through innovative platforms – tennis can tap into a whole new fanbase.
Moderator: There’s certainly a lot of excitement surrounding these new technologies.Some people might be concerned about them overshadowing the actual sport. What are your thoughts on that?
Martina: Technology should enhance the experience, not overshadow it. it’s about providing additional layers, engaging fans in new ways, and making the sport more accessible.The core of tennis – the fierce competition, the athleticism, the skill – will always be the heart of the game.
Moderator: What excites you most about the future of tennis and these technological advancements?
Martina: I’m excited to see how interactive and personalized these experiences become. Imagine fans being able to choose their camera angles during matches, access real-time stats, and even interact with players virtually.
Moderator: It certainly sounds like a thrilling future for the sport.Martina, thank you for your insights and for sharing your vision for the future of tennis.
Martina: My pleasure. Let’s keep the game evolving and captivating for generations to come.
We want to hear from you! Do you think these digital advancements will revolutionize the way we experience tennis? Share your thoughts in the comments below.
