Partner of Roland-Garros since 1984, Peugeot should give way to a new car manufacturer from the 2022 edition.
According to journalist Eric Bassi, Renault will succeed the Lion brand alongside the French Tennis Open.
#FFT Renault will replace @PsaGroupe Peugeot as a partner of @rolandgarros @RenaultGroupe @FFTennis_VIP
– Eric Bassi (@EricBassi) February 26, 2022
Exit Novak Djokovic too?
Yesterday, Carlos Tavares, the general manager of Stellantis, of which Peugeot is now a part, unveiled the group’s strategic plan for 2030. Born of the merger between PSA and Fiat-Chrysler, Stellantis (Peugeot, Citroën, Fiat, Jeep, Alfa Romeo, Maserati, etc. intends to go from 150 billion to 300 billion euros in turnover.
To achieve this, the group should no longer rely on Novak Djokovic, who became Peugeot ambassador again in 2020 after a first collaboration between 2014 and 2017. During the 2030 strategy presentation conference, the CEO of Stellantis said “we will not continue the partnership with Djokovic” reports Serbian journalist Saša Ozmo for Sport Klub.
Djokovic remains without important sponsor: Peugeot withdraws https://t.co/LupAzLoG2Q
– Sports Club (@sportklub) March 1, 2022
Peugeot will let go of Djokovic We Love Tennis – https://t.co/gbbmPFpDyF pic.twitter.com/urzJqpL8aJ
— We Love Tennis (@Welovetennis) March 1, 2022
Djoko-Peugeot, the “masterful” publicity stunt of 2014 at Roland-Garros
In 2014, the Serbian winked at Peugeot on the Philippe Chatrier court after having “damaged” a Peugeot advertising panel by dropping the letter P on Parisian clay.
A few weeks later, Peugeot had taken advantage of an event organized in London to deliver the letter P to Novak Djokovic.
