Lion.- Salvador Chavez Diaz started ago six years a huaraches maquiladora on Lion: Today is a business that through Amazon has reached Central American countries such as The Savior and Guatemala.
Since its inception, Luka Mon Shoes started his business with a vision to produce something that no one was doing in Lionfrom agree with your manager.
Currently, their products compete directly with Chinesebeing a business with flexibility to adapt designs and adjust the volume purchase, also geographical proximity with Guatemala plays a very important role important in the business relationship.
“I managed to do a roller skatewith lightswhich is the most successful. I started by myself and then my son joins. Us we put in Sapica, we were very successful, we contact clients important, we sell to stores important, to Liverpoolwe export in Amazon“, he explained.
“We have a chance to be exportingand we are the factory from tennis with lights more stable. There are many people who are doing this kind of tennis, but by way of piracy. The added value is several: we do our own sole, we inject it. all armed we do it here.”
He added that month after month there is a rotation of new products and currently have 70 designs different.
Guatemala was the third country that bought the most footwear from Guanajuato during 2020, accumulating in total a little more of 3 million pairs by year.
In the middle of 2021, contact began between the buyer from Guatemala and the business. The international buyer met in person, since it was a new exporter and they wanted check the quality of your products.
“We became a business exporter when we made that first approach with Cofoceit was quite a boost big for us because opened that door for us that we saw closed some time ago”, he commented.
“Offer to the buyers international an excellent offer quality-price was key for the interest went further and we achieved to export our products. So far, our main destination is Guatemala and that’s it we have dealings with The Saviorwe will also try to join forces with Cofoce To treat to expand to United States“.
The director explained that the customers Guatemalans they bought everything in Asiabut as a result of pandemicwhen they got complicated shipments, they turned to look for a supplier on Mexicoand they met them.
“It is no longer so cheap to bring from China. An important reason is the transfer. In terms of quality, I think we are the same or better than the product from China,” he said.
Edith Vazquez GutierrezSector Coordinator Footwear from Cofoceexplained that when there is a need to find him a supplier al buyer international, it is necessary to start with a search process.
To do this, they ask the buyer that externalize their needs in the specific way, detailing all tip from materials, price and volume what are you looking for.
“In this way, to be able to create the match between the two. The search began in my sector, but there was no one first-hand; after we approach Shoe Camera, and neither was there; So, we keep looking and in a red socialwe could finally find a brand and a name,” he said.
JJ/JP
