Dstny Steps In: Lotto-Soudal’s Aspiring Climb Towards WorldTour Top 10
Lotto-Soudal is off to a strong start this season, already securing seven victories.This success is further bolstered by teh recent announcement of a new title sponsor, Dstny, who will replace Soudal at the end of the current season. Yana Seel, a multilingual and highly accomplished businesswoman with Belgian and Russian heritage, played a pivotal role in securing this partnership. As lotto-Soudal’s Chief Business Officer, Seel’s ambition and expertise are key assets as the team sets its sights on a top 10 ranking in the prestigious UCI WorldTour.
Climbing Towards the Top: An Interview with Cycling Legend sean Kelly
Lotto-Soudal is making waves in the cycling world this season. With seven early victories and a new title sponsor poised to take the reins, the team is demonstrating a clear ambition to reach the top. To discuss this upward trajectory and what it takes to build a winning cycling team,we sat down with legendary cyclist Sean Kelly.
Moderator: Sean, congratulations on your continued involvement in cycling. Lotto-Soudal’s recent success is impressive. What are your thoughts on the team’s performance so far this season?
Sean Kelly: Well, it’s certainly encouraging to see.Seven wins this early on is a great sign. It shows they’ve got a strong squad with riders capable of getting results. Consistency is key in cycling,and it looks like they’re on the right track.
Moderator: Absolutely. and now with the declaration of Dstny as the new title sponsor, the team is looking to cement its place among the elite. How significant is a strong financial backing for a team’s climb to the top 10 in the UCI WorldTour?
Sean Kelly: It’s absolutely crucial. cycling is an expensive sport, and without a solid sponsor, it’s very tough to compete at the highest level.A sponsor like Dstny provides the financial stability needed to attract top talent, invest in the best equipment and technology, and create a winning environment.
Moderator: Lotto-Soudal has clearly secured someone savvy behind the scenes with the appointment of yana Seel as Chief Business Officer. Her role in securing this sponsorship deal speaks volumes about her capabilities. Do you think having someone with strong business acumen is essential for a team’s success?
Sean Kelly: Without a doubt. Cycling is more than just athletes on bikes; it’s a business. Someone like Yana, with her experience and drive, can bridge the gap between the sporting and commercial sides, ensuring the team is sustainable and well-positioned for long-term success.
Moderator: Now, you know a thing or two about reaching the top of the cycling world. any advice for Lotto-Soudal as they strive for a top 10 WorldTour ranking?
Sean Kelly: Consistency is key. It’s not just about winning the big races; it’s about performing week in and week out. They need to maintain their momentum, keep developing their riders, and believe in their ability to compete against the best.
Moderator: That’s sage advice from a champion. Thank you for your insights, Sean.
We want to hear from you,cycling fans! Do you think Lotto-Soudal can crack the top 10 in the UCI WorldTour this season? What are your thoughts on the importance of sponsorships in professional cycling? Share your perspectives in the comments below!
