On April 26, in the fourth game of the 2021-2022 CBA finals, the Liaoning Bengang team defeated the Zhejiang Guangsha team and regained the CBA league championship trophy after four years with a total score of 4:0. At the same time, Zhao Jiwei of Liaoning Benxi Iron and Steel Team was awarded the Finals Most Valuable Player (FMVP). After 380 regular season games and 27 playoff games, the 7-month 2021-2022 CBA league season officially came to an end.
Liaoning Bengang Team won the 2021-2022 CBA League Championship
At the award ceremony of the most valuable player in the finals, China Life for the first time sent a customized and exclusive insurance package to the FMVP players in the finals, providing a series of guarantees including auto insurance, accident insurance and health insurance, so as to provide the players with a strong fighting spirit on the field. Free from worries. At the same time, in order to congratulate the Liaoning Bengang team for winning the championship, China Life also sent a new insurance product “You Anxin”, which covers the new crown pneumonia, to all members of the championship team. They can continue to meet the “basket” in the future and throw wonderful shots.
Zhao Jiwei won the MVP of the finals and won the exclusive protection package of China Life Insurance
Join hands with Chinese basketball leaders to create a better tomorrow for Chinese basketball
At the beginning of this season, China Life launched a new slogan “Join us to create tomorrow” – “Lian” represents Yi Jianlian, China Life’s brand ambassador, and “Ming” represents Yao Ming, China Life’s global image spokesperson. Two generations of Chinese basketball leaders have joined forces with the top three China Life Insurance companies to continuously refresh the height and depth of win-win cooperation, contributing to the construction of a strong sports country and a healthy China. At the opening ceremony, China Life released a new version of the themed commercial featuring “China Life Brand Ambassador” Yi Jianlian for the first time.The commercial is concise and powerfulThe slogan “Raise your hands every time, extend a helping hand every time, and make a firm move every time”, which explains China Life’s comprehensive financial power of insurance, investment and banking, and escorts every forerunner and struggler on the road of life. original intention and vision. The themed commercial of Yi Jianlian as the “brand ambassador of China Guangfa Bank” and the commercial of China Life to promote the development of property and casualty insurance business were also released at the same time as the opening ceremony.
Make every effort to create a youth fieldCBAThe event will consolidate the “Taki” of China’s basketball career
In order to cultivate new talents for basketball and consolidate the “base” of China’s basketball career, China Life and the CBA Alliance jointly launched a new event – “The First Junior CBA China Life National Challenge and the Dream Plan for Junior Reporters”. The National Challenge has set up sub-stations in Jinan, Shanghai, Guangzhou, Changsha, Suzhou, and Shenzhen, attracting 537 young basketball elites from 6 regions to participate enthusiastically, bringing 77 high-level duels to the audience. In the “Juvenile CBA·Little Reporter’s Dream Project”, hundreds of new and outstanding young players were selected for more than a month. Finally, 50 young players stood out and won the “Little Reporter” for three days and two nights. Dream Camp” qualifications. From January 23rd to 25th, outstanding young players from all over the country gathered together to receive diversified knowledge learning and professional skills training in the camp. Marbury conducted lively practical exercises such as cloud interviews. The five “star reporters” were given a valuable opportunity to interview CBA stars face to face.
Launch the “Leap All-Star” dunk contest to protect every dream chaser
Taking advantage of the opportunity of the titled CBA All-Star Weekend Slam Dunk Contest, China Life once again launched the “Leap All-Star” dunk challenge. After going through the preliminaries and finals, Li Hexuyong, known as “China Carter”, won the title of “All-Star All-Star”. After the All-Star Weekend competition resumes, he will go straight to the stage of the All-Star Slam Dunk Contest and join many star players. Compete! The successful holding of “One Jump All-Star” has created an opportunity for the majority of folk basketball fans to realize their dreams directly on the CBA stage, and also passed on the corporate culture and brand connotation of China Life to more strugglers, so that everyone can pursue their dreams. Everyone has the opportunity and the way to create the highlight moment.
The game ended, and the spirit continued. In 2017, China Life made a key shot and became the first official main sponsor in CBA history. Over the years, from supporting the development of professional events to caring for the physical and mental health of young people, to helping grassroots players realize their dreams of the All-Star arena, China Life has been ubiquitous in the field of basketball. In the future, China Life will rely on its comprehensive financial advantages to thoroughly implement the national strategy of sports power, healthy China and national fitness, and join hands with events, players, fans and customers to create a better tomorrow!
(Editor: Xu Nannan)
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