Absent from the courts but present on social networks, the Swiss has once again given a lesson in marketing to all his work colleagues who use and abuse tasteless “posts” or outrageous selfies. Roger is a master tactician and when he speaks it is rarely for nothing.
Recently at the editorial staff of Welovetennis, we were really surprised by his sudden media gesticulation symbolized by his video where we saw him in a weight room.
Seeing the sweaty maestro is not common and does not logically fit into his editorial line.
I remember on this subject the remark of a photographer who worked at the time for a great Swiss watchmaker and who confided to me: “It’s very hard because you don’t want to see a drop of sweat on the pictures”. Fortunately photoshop is effective and Roger remains photogenic despite any circumstance.
But I digress and let’s come back to this little media frenzy since after this “muscular” video, the King posted a new one where we saw him performing a well-known exercise to work on his foot speed.
Maximum foot speed and visibility for his new creation: the Roger Pro technical tennis shoe from On Running.
Finally, we understood this yesterday when the official announcement of the launch of the marketing was validated by Roger in person.
Needless to say, there is also a Swiss marketing genius.
In this field, whatever his track record, he will forever remain the GOAT, the one who takes you by the heart and the hand to bring you to the door of his store.
Published on Friday, April 15, 2022 at 08:45
