American baseball is breaking a taboo. Starting in the 2023 season, the San Diego Padres will feature the Motorola technology company name on the sleeves of their uniforms.. His trade deal is unprecedented in the major leagues and is the start of a new trend.
The NBA already earns more than $200 million annually from these sponsorships, which will also reach NHL hockey starting in 2023.
Motorola’s bat symbol will appear on the sleeves of Padres playersthe first team in Major League Baseball’s nearly 120-year history to sell space on its uniform to a sponsor, following a deal announced Tuesday.
Dominican third baseman Manny Machado, one of the great leaders of the Padres, was chosen as a role model to announce this sponsorship, which can open new business horizons for the future of the Major Leagues.
Motorola, a Chicago-based company and one of the leaders in the production of technological devices, will also display its name in various spaces in Petco Park, home of the Padres.
“Being part of the San Diego Padres uniform represents a significant milestone for the Motorola brand, and we are thrilled to partner with the Padres and baseball fans in an agreement unprecedented in Major League history.“, said Rudi Kalil, vice president and general manager of Motorola in North America.
Jersey Advertising Coming to MLB in 2023
Gregorio Bull/AP
And it is that selling advertising space on uniforms was prohibited by the Major Leagues until last August, when a new agreement was produced that does give franchises the right to negotiate contracts with sponsors and display advertising, provided that the MLB guideline gives the approval.
This change already allows franchises to negotiate commercial agreements, although these must take effect from the 2023 season.
BETWEEN 7 AND 20 MILLION PER YEAR IN THE NBA
If in Europe soccer clubs have been selling spaces on their shirts to their sponsors for almost 50 years, in the United States this barrier collapsed in 2007, with the MLS (First Division of soccer) as the protagonist.
In a country that has mastered the art of making the most of business opportunities, as evidenced by stadium names and more, franchise uniforms used to be considered sacred.
read too
—
Martin Santana
read too
Guille Alvarez
read too
Writing
The MLS broke this habit fifteen years ago and the NBA did it already in the 2017-2018 season.when it allowed teams to place a small advertisement on the left chest of their uniforms.
It is estimated that this business has generated a profit of 225 million dollars for the NBA and that each franchise has signed contracts ranging between seven and twenty million dollars a year, according to specialized US media.
The Lakers signed a five-year contract with Bibigo
Pennsylvania
The Los Angeles Lakers, one of the most high-profile franchises in NBA history, signed Bibigo to a five-year deal last fall.a South Korean company, for about $100 million, according to the Los Angeles Times.
In the NHL, the American professional hockey league, advertising is allowed on players’ helmets and the Washington Capitals made history in September 2021 by announcing a deal with a well-known bookmaker to have their name appear on the jersey of the team from 2023.
