A happy coincidence is already flying over the Argentine sports environment and, whether by cabal or mysticism, it encourages optimism for the Paris 2024 Games: the Olympic delegation will have the same sponsor as the endearing Selection of ’86, the one that won the second and last World Cup for Argentine soccer.
If Diego Maradona scored the best goal of all time and lifted the World Cup in Mexico with a rooster on his chest, it is impossible not to imagine Facundo Campazzo, Facundo Conte or Agustina Albertario parading at the closing ceremony with a hanging medal.
Unanimously, the Board of Directors of the Argentine Olympic Committee (COA) chose Le Coq Sportif as the new official supplier of sports clothing, in an alliance that, at a minimum, will be valid until the event in the French capital.
“We had a sponsorship agreement that ended after the Tokyo Olympics. We received new proposals and the best, most complete and convenient one was the one presented by Le Coq Sportif”, valued the head of the COA, Mario Moccia, in an interview. with Telam.
The agreement contemplates joint work between the entity and the company for “the development of sport” in Argentina and is raised “with the possibility of continuing in another Olympic cycle” after Paris.
The firm of French origin made the decision to return strongly to the national sports market as of October last year with the transfer of its commercial license to the company ID Argentina, in charge of positioning it according to the guidelines of its global policy.
“Argentine sport is an individual and joint effort, we want to accompany it throughout its process. We did not come to sponsor the COA and be just the brand of its clothing. We want to provide comprehensive support. Argentine sport has the ability to unite the country and that It’s a very good thing,” said the president of ID Argentina, Agustín Melano.
Le Coq Sportif projects a multidisciplinary strategy in the country: “We do not want to be a brand referenced exclusively to a single sport. We will have a strong presence in fencing, swimming, athletics, handball, judo and volleyball, whose Argentine team we are going to to sponsor.”
Melano assured Télam that the investment projected by the firm is “the largest in the history of the Argentine Olympic Committee”, not only for textile production but also for advertising planning.
All the clothing of the Argentine Olympic athletes will be of national production, with the exception of what they use in Paris 2024. “The COA wants the athletes to receive their clothing in the Olympic Village, without the stress of having to travel with bags. All the big delegations have that criterion. The athlete travels with his personal belongings and receives clothes on the spot,” explained the businessman.
ID Argentina stipulates indirectly employing some 700 people through the workshops responsible for production. “This agreement has an impact not only through the manufacture of clothing for the COA but through the development of other types of related products,” he said.
“Le Coq Sportif has a very strong identification, naturally, with the ’86 National Team and in some way with football. With all the series that have taken place in recent times, we have been able to lower the age of those who experience that feeling. Currently An 18-year-old boy feels the same attraction to the brand as a 50-year-old, even if he hasn’t seen that team play,” he concluded. (Telam)
