In the spring of 2021, “Okinawa Arena” was born in Okinawa City, Okinawa Prefecture. It is an arena with a capacity of up to 10,000 people that can be used for sporting events, concerts, exhibition venues, etc.
This Okinawa ArenahomeThe Ryukyu Golden Kings (hereinafter referred to as Kings) belonging to the B1 league are supposed to be.Former home in Okinawa City Gymnasium eraWith a high ability to attract customers, it was attracting attention due to the competition for tickets every game, and it was finally a long-cherished desire.OkinawaArenaWas completed。
Such KingsFrom this seasonWe are focusing on content distribution. Open a TikTok account in September 2021Wait, Disseminate the charm of “Okinawa as a whole” that goes beyond basketball. Behind this is the activity philosophy of “Making Okinawa more energetic!”
This time, Yuri, who is in charge of public relations at KingstooTo Mr. Kawa, changes in efforts before and after the relocation of the headquarters,contentOutgoingI asked about the reason for focusing on.
“Getting to know” is the biggest mission
-Is basketball popular in Okinawa for a long time?
basketballThere are many parks with courts and rings, and I think there are many points of contact between children and basketball.In the old daysAmerican TV showIn OkinawaCan be seen,People of that generationWatch the NBA broadcastI was able to.. I wonder if the tricky and fascinating play that is typical of the NBA and the style that mixes Okinawa’s unique rhythms and sensibilities created a unique Okinawan basketball culture.Actually such a thing from a player from another prefectureI often hear that players from Okinawa have different rhythms and playing styles.。
Okinawa isMany foreigners live、As a resort area, it is a place where many people from Japan and abroad gather. Chanpuru culture is becoming the standard in Okinawa, and I feel that it has a positive effect on basketball.
* Chanpuru: In the Okinawan dialect, it means “mixed”
-And in 2021, “Okinawa Arena” was born.
It is great that we have made the hardware that can welcome more customers than ever before. About 30 games a year, so that as many people as possible can visitMore than everI feel that it is necessary to firmly convey the significance of Kings’ existenceIs。
-Kings has always beenI often heard that you couldn’t buy a ticketPreviouslyWhat kind of changes are there now that the Okinawa Arena has been established?
Number of games run at Okinawa City GymnasiumYears ago, with annual seat purchasersPre-sale of tickets for fan club membersFrom the beginning, more than half of the seats were filled, and it was difficult for new customers to get tickets.
In addition, because the capacity was limited to 50% due to the influence of the new coronavirus, the number of seats has been limited for the past two years, and it is necessary to build relationships with new customers and make contacts.The frustrating situation continued, in which we could not take action toward the task.。
However, since the Okinawa Arena was completed, so farFor Kings gamesFor customers who have given up because they couldn’t get a ticket even if they wanted to goVisitWhat you can getYou can now.. This season, there was a limit of 50% capacity until January, but the average number of people so far is 4,000. Depending on the game, more than 6,000 tickets can be sold, which can be confirmed as a number.I am keenly aware that we need to work to get more new customers interested.。
-And thenNew video promotion such as TikTok operationYou started.
As mentioned above, since there were clear issues, we will increase the points of contact with existing customers, the total number of potential customers in the stage before “visit and support”, and the phase of “recognition, interest, interest”. We have set one goal to increase it.
Originally I used to operate SNS, butVideo due to resource issuesFocus onWasn’t done.. But nowadays,Beginning with TikTokshort filmOf video content centered onI feel that consumption is increasing.Until now on Twitter, Facebook, etc.pictureI used to deliver content, but it wasn’t consumed wellI was aware of the current situation within the company.
For video contentandHe talked about having a big purpose in turning the rudder to put effort into it, and said, “Okinawa-based transmission.”Expand aroundThatI am aware of that.. “Okinawa”ThatWe are working with one aim to convey the charm of Okinawa both domestically and internationally by combining brand power and basketball.
TeamSince its founding, we have been working under the philosophy of “Making Okinawa more energetic!”For OkinawaIn existenceMust stay. All employees have the same awareness.
It’s important to be a strong team and to follow the numbers as a business,What is important in a professional sports teamI don’t think that’s all。When a high school in Okinawa participates in Koshien, the citizens of the prefecture enthusiastically support it so much that it is said that cars will disappear from the city in this car society Okinawa. so,I want to be able to include Kings in one of Okinawa’s identities.I think it is necessary to continue activities so that they will be recognized as a part of culture and life... To that end, the biggest mission is to “get to know” whatever the entrance.
Contact with new customers starting from TikTok
-What kind of policy does TikTok operate?
Basically, it is in the form of “let’s do anything”. Until now, Kings’ SNS had a lot of solid content. So, what is called a “new wind”? We are stepping into highly entertaining content.
After that, I will be active in OkinawaTikTokWe may also collaborate with creators. Okinawa itself is an attractive spot, so many people have already sent it out, and everyone has a strong impression of the character (laughs).
So farCreator’sDELIVAI collaborated with Mr.In OkinawaAt the top levelAlthough he is famous, even for those who are not interested in basketball,For those who have supported Kings so farI think the content had an impact.
@ryukyugoldenkings ????????❤️ #Ryukyu Golden Kings #Buzz @ deliva.offigaycial
also,Introducing the cooking process with a unique narrationRisaI also collaborated with Mr.I think that I was able to promote the watching experience in a way that I have never seen before by developing the watching Vlog at the Okinawa Arena together with Risa’s unique narration...Both are active in Okinawa, but the content is completely different and from various layers.I think there was an influx.
@ryukyugoldenkings Reply to @fujicochan Thank you, Risa-san!#Okinawa #Okinawa Arena
―It’s worth having contact with people who don’t know basketball.
I agree.Owned mediaTo expand recognition and interest using.Of the person who comes in contactAs the population parameter increases, the possibility of taking action increases, so I hope that small accumulations will help attract customers.
-What do you feel about the goodness of TikTok?
It’s a “recommendation” function that uses an algorithm. With users who had to push from here until now,Through the recommendation functionIt’s great to have contacts.For those who are interested in sports and Okinawa, even if they are not basketballBecause we can deliver the content.
Kingscontent90% of those who are watching are inflows from recommendations.contentI wonder if the demographics of the users who are interested in each are different.I thinkI would like to distribute a wide range of content that pierces each interest.
In addition, basketball has a short one-play, so it is the best sport for short movies. As a producer, I feel that TikTok and basketball are compatible with each other because I can cut out the good points and publish them immediately.In addition, long lengths such as YouTubecontentUnlike, it’s easy to configure and edit.In one gameAs many as 10contentofMake it“Please check”From the person in chargeSometimes I’m asked, but I enjoy watching it with the same feeling as the viewer, soI enjoy watching it as the very first viewer(Smile).
Kings’ TikTok wants to be a useful source of information
―Kings’ Tik Tok has the impression that there are many original images that are close to the players.
PreviouslyGoodsWaitPromotionpictureEven though I made players appear in, I didn’t show the basic part.So now, the players are in their original stateIt is also big to deliverBecome valuable contentI wonder if there is.. later,Okinawa ArenaI’m posting the video taken in 1 as a highlight after the match. Not only Kings fans but also fans of other teams commented that “Okinawa Arena is amazing”, and we are able to make contact.
@ryukyugoldenkings Reply to @ miik_8 Thank you for your question!#Ryukyu Golden Kings #I tried to answer the question #Ryuichi Kishimoto ♬ Athletic Meet “Heaven and Hell” (No Introduction) – Shinonome
@ryukyugoldenkings 2022.04.16 vs @nagoyadolphins #basketball #Ryukyu Golden Kings
―What is the most impressive content you have delivered so far?
“4 parks where you can play basketball in Okinawa City”contentPosted. This was a great response from people other than Okinawans.Basketball has taken root as a culture, such as the introduction of the park where Namizato from Okinawa City used to practice, andLocal children watched this video and longed for itA new starI wish I could aim for the future, and I will connect from the past to the future again.I realized that it is also important to tell the story.
@ryukyugoldenkings There are many basketball courts in Okinawa City!#Recommended spots #basketball #Okinawa
@ryukyugoldenkings #bianlicheng The origin of the player #Recommended spots ♬ Kiseki –GReeeeN
In addition, we are collaborating with Kings partners to provide information on sightseeing spots and gourmet food in Okinawa.Of courseOkinawaOur goal is to have people come to the arena, but on top of that, we want them to go sightseeing in Okinawa and enjoy the food and culture. We continue to challenge whether there is content that can be enjoyed in the broad group of “Kings x Okinawa”.
@ryukyugoldenkings Reply to @dyjcegxcdbpw Here is the hamburger to eat in Okinawa!#Okinawa gourmand #tikto gourmand #Recommended spots
♬ Original song –Ryukyu Golden Kings Official –Ryukyu Golden Kings Official
@ryukyugoldenkings Speaking of Okinawa #Blue seal (@ Blueseal.icecream) That’s right!#Recommended spots #Okinawa gourmand #tiktok gourmand #Christmas
♬ Original song –Ryukyu Golden Kings Official –Ryukyu Golden Kings Official
-Finally, please tell us your future prospects.
Priority is given to enlivening Okinawa with the power of sports and creating connections with the local community.matterI think it is.seasonContent tailored toContent that introduces culture and history, etc.I want to carry out a project that involves the communityis。Kings’ Tik Tok is for everyone who visits OkinawaI want to be a useful source of informationI think.. “Kings xOkinawaWe plan to disseminate information that will satisfy people who come to Okinawa, not just solid tourist destinations.increase.
▽ Click here for Ryukyu Golden Kings official TikTok
https://www.tiktok.com/@ryukyugoldenkings
