The success of CODA, especially during the Oscars ceremony, should have very positive consequences for the Apple TV+ service. Apparently, the film would have benefited from a augmentation of its audience by more than 300% compared to the previous week and would thus become the most watched program of the service and a overall 25% increase in viewers. In addition, while its theatrical and streaming release dates from August 2021, the awards obtained since have allowed a new release in more than 600 theaters in the United States – thus catching up with sanitary conditions.
According to Dan Ivesthe Wedbush, victory for Apple, which has around 25 million paid subscribers, is a sign of credibility that will send a huge shockwave to competitors, such as Netflix and Amazon
. He adds that Cupertino’s strategy was finally winneron the ground of the reconnaissance and not income. The firm has indeed given priority to the quality of its content rather than quantity.
Thus, this success should be a major catalyst for subscriber growth
believing that victory alone could add 10 million additional customers to the paid subscriber base. Finally, if Apple spends around 7 billion dollars a year on content, the analyst expects this figure to double over the next year.
